Combining brand-driven commerce with a sensible marketplace strategy

Senior executives in Southeast Asia, Greater China and Hong Kong are invited to join this virtual roundtable on the topic “Combining brand-driven commerce with a sensible marketplace strategy”. The knowledge-sharing event will be guided by an expert moderator who will drive stimulating discussion between attendees in a closed and confidential environment. Attendance is by invitation only, complementary and registration is limited to a certain number of guests per event.

Combining brand-driven commerce with a sensible marketplace strategy

ECommerce is extending beyond one-to-one direct-to-consumer sales and towards an ecosystem model that emphasises marketplaces and communities. More and more online sellers look to enrich their product portfolios with third-party products through the use of a self-managed marketplace.

According to research by McKinsey, almost 1/3 of global sales will come from ecosystems, including marketplaces, by 2025. Leveraging marketplace components in a digital commerce strategy creates a new business model in which organisations change their ways of doing business, create wider ecosystems, develop new capabilities, and generate new sources of revenue.

• What are the implications for the business model and operating model?
• What are the key considerations for technology when starting a marketplace platform?
• How can companies develop a strategy that will evolve their marketplace to deliver more benefits to the organisation and ecosystem partners?

Reference link: Bringing The Mall Experience Online: Shopping Centers Go Digital