Combining brand-driven commerce with a sensible marketplace strategy

Virtual Roundtable

Thursday, September 30th, 10:30 GMT+8

Senior executives in Southeast Asia, Greater China and Hong Kong are invited to join this virtual roundtable on the topic “Combining brand-driven commerce with a sensible marketplace strategy”. The knowledge-sharing event will be guided by an expert moderator who will drive stimulating discussion between attendees in a closed and confidential environment. Attendance is by invitation only, complementary and registration is limited to a certain number of guests per event.


Combining brand-driven commerce with a sensible marketplace strategy

ECommerce is extending beyond one-to-one direct-to-consumer sales and towards an ecosystem model that emphasises marketplaces and communities. More and more online sellers look to enrich their product portfolios with third-party products through the use of a self-managed marketplace.

According to research by McKinsey, almost 1/3 of global sales will come from ecosystems, including marketplaces, by 2025. Leveraging marketplace components in a digital commerce strategy creates a new business model in which organisations change their ways of doing business, create wider ecosystems, develop new capabilities, and generate new sources of revenue.

  • What are the implications for the business model and operating model?
  • What are the key considerations for technology when starting a marketplace platform?
  • How can companies develop a strategy that will evolve their marketplace to deliver more benefits to the organisation and ecosystem partners?


Reference link: Bringing The Mall Experience Online: Shopping Centers Go Digital 

Job titles include CEOs, CMOs, Chief Digital Officers, Head of Marketing, Head of Digital Transformation, Head of Ecommerce in Southeast Asia, Greater China and Hong Kong region.

10:30 am: Ortus Master of Ceremonies to make introductions
10:35 am: Short Introduction by Adobe and Merkle
10:45 am: Discussion instigated by the moderator and continued by the group
11:45 am: Discussion closed by moderator, end of session

Hosted by Adobe and Merkle

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Event Detail

September 30, 2021 10:30
Southeast Asia, Greater China, Hong Kong

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