Combining brand-driven commerce with a sensible marketplace strategy

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Virtual Roundtable

Thursday, September 30th, 10:30 GMT+8

Senior executives in Southeast Asia, Greater China and Hong Kong are invited to join this virtual roundtable on the topic “Combining brand-driven commerce with a sensible marketplace strategy”. The knowledge-sharing event will be guided by an expert moderator who will drive stimulating discussion between attendees in a closed and confidential environment. Attendance is by invitation only, complementary and registration is limited to a certain number of guests per event.


Combining brand-driven commerce with a sensible marketplace strategy

ECommerce is extending beyond one-to-one direct-to-consumer sales and towards an ecosystem model that emphasises marketplaces and communities. More and more online sellers look to enrich their product portfolios with third-party products through the use of a self-managed marketplace.

According to research by McKinsey, almost 1/3 of global sales will come from ecosystems, including marketplaces, by 2025. Leveraging marketplace components in a digital commerce strategy creates a new business model in which organisations change their ways of doing business, create wider ecosystems, develop new capabilities, and generate new sources of revenue.

  • What are the implications for the business model and operating model?
  • What are the key considerations for technology when starting a marketplace platform?
  • How can companies develop a strategy that will evolve their marketplace to deliver more benefits to the organisation and ecosystem partners?


Reference link: Bringing The Mall Experience Online: Shopping Centers Go Digital 

Attended by:

CCO at Supara Group
Vice President Sales and Marketing Asia Pacific at Ariat International
Head of E-commerce at Uhrenholt
Director Retail and eCommerce at PCCW Solutions
Director of IT Ecommerce & Digital at APM Monaco
Marketing Communications Project Manager at Sanitary Care Products Asia

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:30 am: Ortus Master of Ceremonies to make introductions
10:35 am: Introduction of participants
10:45 am: Short address from Adobe and Merkle
10:55 am: Discussion instigated by the moderator and continued by the group
11:45 am: End of session

Hosted by Adobe and Merkle

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Event Detail

Thursday, September 30, 2021 10:30
Southeast Asia, Greater China, Hong Kong

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