Competition, conversion, and the unspoken secrets of BNPL account creation

Competition, conversion, and the unspoken secrets of BNPL account creation

Buy Now, Pay Later (BNPL) has rapidly grown in popularity, and companies like Hoolah, Atome, and Afterpay have been quick to gain market share. However, other players—such as Citibank and PayPal—have also positioned themselves to serve customers favouring this new payment method.

The challenge for new entrants like challenger banks is differentiating their BNPL offering in a highly competitive space, capturing thin-file populations. Leaders now look to chart the path to success with amazing customer experiences powered by smart identity verification and expedient routing.

• How can BNPL onboard customers without traditional access to KYC, including credit history?
• What challenges do new BNPL companies face?
• What trends are shaping the future of BNPL?

Attended by:

CEO at IOUpay
CPO at Beforepay
Chief Product and Customer Experience Officer at Openpay
Chief Strategy Officer at ZestMoney
SVP & Chief Growth Officer at CASHe
VP of Growth at Pace Enterprise
VP and Principal of Real-time Payments at Mastercard
AVP of Customer Experience at Home Credit India
Head of Engineering at Flexmoney
Head of Data & Risk at Scalapay
Regional Director of Product Management, Installments & Buy Now Pay Later at MasterCard
Regional Head of Compliance at Atome
Director of Product at Zip

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:00 am: Ortus Master of Ceremonies to make introductions
10:05 am: Short introduction from Ekata
10:15 am: Discussion instigated by the moderator and continued by the group
11:15 am: End of session

Hosted by Ekata

Ekata, a Mastercard company, provides global identity verification solutions via enterprise-grade APIs for automated decisioning, and Pro Insight, a SaaS solution for manual review for cross-border businesses to grow revenue by maximizing their predictability of good transactions. Ekata’s product suite is powered by the Ekata Identity Engine (EIE), the first and only cross-border identity verification engine of its kind. It uses complex machine learning algorithms across the five core consumer attributes of email, phone, name (person or business), physical address, and IP, to derive unique data links and features from billions of real-time transactions within the Ekata proprietary network and the data licensed from a broad spectrum of global providers. Businesses around the world including Alipay, Microsoft, and Stripe leverage our product suite to increase approvals of more good transactions, reduce customer friction at account opening, and find fraud.