Converting customers: Using data to drive retention and sustained growth

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Marketing leaders in North America are invited to join this virtual expert forum on ‘Converting customers: Using data to drive retention and sustained growth’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between attendees in a closed, confidential environment. Attendance is by invitation only and complimentary. 

Hosted by

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Converting customers: Using data to drive retention and sustained growth

In today’s dynamic economy, organizations must expand their understanding of the market and leverage real-time data to make informed decisions. One way to achieve this is by analyzing data surrounding any and all feedback, especially negative, to improve the customer experience. Moving forward, analytics in digital marketing will be increasingly vital in identifying friction points and adjusting strategies accordingly.

To improve customer retention and increase the bottom line, leaders should focus on building strong customer relationships, providing exceptional service, and delivering high-quality products. By prioritizing the needs and wants of their customers, organizations can foster loyalty and drive long-term growth. Join this exclusive forum as a panel of experts discusses:

  • What organizations can do to leverage data surrounding NPS detractors to create a better customer experience?
  • How companies can best identify friction points on the web and in the support process?
  • What leaders can do to improve customer retention and increase the bottom line?

Attended by:

VP of Support Operations at Kaiser Permanente
VP, Business Solutions & IT Strategy – Digital Marketing Systems at Wyndham Hotel & Resorts
Executive Director at Southcoast Health
Principal Director at Aerospace
Senior Director of Product Management at Salesforce
Director of Organizational Strategy and Support at City of Seattle
Director, Coaching & Advising at 2U
Director of Operations and Monetization at Paramount
Director, Product Management at Salesforce
General Manager at BWI
General Manager at TMC Transportation
Global Demand Generation Manager at Baker Hughes
Senior Admissions Counselor & Regional Manager at University of California, Irvine
Media Manager at Allstate
Manager, CX Research and Vendor Relationships at Air Canada
Sr Analyst HR Operations, Product Owner HRSD at Ascension
Sr. Commercial Risk Leader at Baker Hughes
Strategic Initiatives Manager at Massachusetts Institute of Technology
Instructor, Sustainable Business Leadership at British Columbia Institute of Technology
Strategic Advisor at Credo
Transaction Specialist at agiledss
Marketing Faculty at Douglas College
Analyst at State of Michigan

For insight on this event, photos and guest interactions, see our post on LinkedIn.

12:00 PM: Welcome Address by Ortus Club
12:05 PM: Short Address by Momentive
12:10 PM: Introduce Panelists and Topic
12:20 PM: Introduction of Moderator, Panelists, and Topic
12:55 PM: Panel Discussion
  1:00 PM: Breakout Rooms
  1:30 PM: Closing remarks and farewell

Event Detail

Thursday, April 27, 2023 12:00
North America

Why attend?