The CMO Playbook
Customer Retention – Identifying Strategies that Work!
In today’s world, with the environment being fluid, customer behavior and patterns have changed immensely. The time period of term ‘Lifetime Value’ has become quite fluid. As a matter of fact, Customer Lifetime Value (CLV) is among the least appreciated marketing metrics. This however, will become the most sought after and relevant matrix today as by measuring the ability of marketing campaigns to drive customer loyalty companies will be able to maximize their revenues. In the current landscape, the standard norm is – modify your business interactions from low-touch and no-touch. Thus, the mobile approach has taken the prime position among all marketing channels. Accordingly, it makes sense to have an effective mobile marketing strategy that not only ensures a high level of engagement but also ensures maximum user retention.
We invite you to be a part of a close-door discussion is to understand what works in the real world today. This information becomes a part of a must-have ‘Playbook’ for CMOs around the world. We will be discussing:
- The importance of Customer Lifetime Value (CLV)
- Factors Influencing CLV in the zero-touch business landscape
- The link between User Retention and Customer Lifetime Value
- Importance of mobile marketing in customer retention
- Strategies and tools to enhance User Retention