Customers’ priorities are changing. Are you keeping up?​

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Wednesday, October 11th, 12:00 BST

E-commerce leaders in Manchester are invited to join this roundtable luncheon on ‘Customers’ priorities are changing. Are you keeping up?​’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between forward-thinking leaders in e-commerce in a closed, confidential environment. Attendance is by invitation only and complimentary.

Hosted by PayPal


Paypal logo

Customers’ priorities are changing. Are you keeping up?​

Consumer behaviour has undergone significant shifts recently. In today’s market, price remains a pivotal factor, particularly during economically strenuous periods. Expectations around value are being recalibrated and brands need to demonstrate their product is worth the price. ​

According to the 2023 Evolution of Commerce report from PayPal, 59% of consumers cite discretionary spending reduction in response to cost-of-living crisis. With these stresses in mind, consumers are looking to brands to act with compassion and empathy toward their struggles and offer cost-cutting measures. Interestingly, empathy works both ways. While consumers want help, they also understand that brands are also under pressure so they’re willing to give companies more leeway, specifically around price increases, stock outages or longer delivery times.​

So how can businesses meet their customers where they really are while remaining profitable? In this roundtable we will explore:​

  • How has the recent economic downturn affected consumers’ price sensitivity and their buying decisions?​
  • How are companies adjusting to changing customer needs? What is working and what is not?​
  • What impact is the rise of conscious consumerism having on corporate strategies and product development?​
  • How important are partnerships in creating solutions that benefit the customer?

The Ivy Spinningfields

The Pavilion, Byrom St, Manchester M3 3HG, United Kingdom | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

Chief Executive Officer at Raisin
Head of SMB Channel Operations at BT
Head of Digital and E-Commerce at Virgin Media O2
Head of Group CRO at Boohoo Group PLC
Associate Director, Turnaround at KPMG
Trading Manager at Sainsbury’s
Product Manager at Secret Escapes

For insight on this event, photos and guest interactions, see our post on LinkedIn.

12:00 PM: Arrival of guests
12:30 PM: Welcoming and opening address by The Ortus Club
12:35 PM: Short introduction by PayPal
12:40 PM: Discussion instigated by the moderator and continued by the group
  1:40 PM: Discussion ends, mains are served


Technology and Innovation Director | Creative Content Works

Vladimir Fulham, a creative technology entrepreneur with over 20 years of experience in fields like 3D, CGI, VFX, AR, VR, and Automation, has a successful track record, including co-founding and scaling Creative Content Works (CCW) in the UK over the past 13 years. His customer-focused approach and expertise in emerging creative technologies set him apart.

Additionally, Vladimir is a great speaker on panels, showcasing his moderation and interpersonal skills, which engage attendees effectively. He excels in leading diverse teams, bridging the creative, tech, and business worlds, and driving positive change in an ever-changing landscape.

Hosted by PayPal

Paypal logo

PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering millions of people and businesses across the globe through over 430 million active accounts in more than 200 markets to join and thrive in the global economy. To learn more visit

Event Detail

Wednesday, October 11, 2023 12:00

Why attend?