Evolving CX, loyalty & personalization in the fast-changing digital world

Evolving CX, loyalty & personalization in the fast-changing digital world

In the modern high-tech world, customers are evolving rapidly and continuously looking for more immersive experiences rather than just buying products.

And to keep up with customer demands, brands face several challenges- forming a 360-degree view of the customer, creating highly personalized communication, building brand loyalty, and more.

To overcome these hurdles, it becomes critical for any business (B2B & B2C) to prioritize efforts to navigate the increasing complexity of customer needs. Understanding consumer behavior across channels with the help of data can help brands provide engaging experiences and build customer loyalty.

In this power-packed specially curated roundtable, we will try to answer:

• With massive shifts in consumer behavior & buying preferences, how can brands and retailers make their customer experience more engaging?
• What strategies and technologies are leaders exploring to drive customer engagement, retention, and loyalty?
• CX for B2B v/s CX for B2C, what’s the difference in approach?
• How can manufacturers/B2B businesses drive product adoption and increase customer retention?
• How can brands drive growth through real-time data and customer insights across channels?
• Some of the best real-world examples of how brands built customer experiences that increased loyalty.