CX, loyalty & commerce in a fast-changing digital world

CX, loyalty & commerce in a fast-changing digital world

New patterns of consumer demand are emerging in the UAE. To align with these shifts and remain competitive, consumer companies can focus on two priority areas: developing omnichannel experiences and curating personalised offerings. Brands need to constantly adapt and innovate to retain their tech-savvy and mobile-first young consumers.

Enhancing CX with personalisation and experiential consumer journeys along with data privacy is essential for customer engagement, retention, and loyalty. Furthermore, omnichannel commerce is critical to brands aspiring to build premium, curated, and personalised shopping experiences. How can the right technology boost a brand’s growth and help them stay relevant and competitive?

• How can brands and retailers make their customer experience more engaging in this new digital landscape? What strategies and technologies drive customer engagement, retention, and loyalty?
• How are retailers integrating online and offline stores building true omnichannel experience and cracking the code for a seamless customer experience?
• How can brands drive growth through real-time analytics and customer insights across channels?