CX transformation: Driving customer retention in an increasingly digital landscape

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CX and IT leaders in Auckland, New Zealand are invited to join this roundtable luncheon on ‘CX transformation: Driving customer retention in an increasingly digital landscape’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

CX transformation: Driving customer retention in an increasingly digital landscape

Consumers are more accessible than ever with companies tracking every step in the customer journey. This accessibility entails virtually limitless opportunities for engagement, but this is equally true for competitors. Hence, driving customer retention and loyalty is becoming exponentially more challenging as markets grow crowded. 

After-sale engagement and support are crucial in today’s CX. Businesses must approach engagement with an increased emphasis on retention with strategies backed by data and technology. Digital transformation is only half the battle as disparate tools and platforms can result in noisy, fragmented customer profiles and journeys devoid of personalisation. To achieve customer-centric engagement and drive loyalty, consolidation of the tech stack is required. 

  • What challenges do CX teams face in retaining customers throughout the journey?
  • How can companies create 360° views of their customers?
  • What does the future of CX look like? What are the trends and best practices that are here to stay?

Cooke's RestaurantCooke’s Restaurant

60 Queen Street, Auckland CBD, Auckland 1010, New Zealand | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Join leaders interested in exploring best practices for full-funnel engagement and holistic CX to adapt to ever-changing customer behaviours.

Job titles may include CXO, CIO, Head of Customer Experience, Head of Contact Centre, IT Director, and other senior decision-makers.

Current Attendees:

CEO, Digital Island at Spark New Zealand
CXO at Roam Digital
Chief Consumer Officer at 2degrees

Head of Service Development & Support at 2degrees
Head of ICT, Customer & Community Services, and Regulatory Services at Auckland Council
General Manager – Product & Marketing at The Instillery
General Manager, Design Practice at ASB Bank
Manager of Customer Support Services at The New Zealand Institute for Plant and Food Research

12:00 PM: Arrival of guests
12:30 PM: Welcoming and opening address by The Ortus Club
12:40 PM: Short address from Zendesk
12:45 PM: Discussion instigated by the moderator and continued by the group over lunch
1:45 PM: Discussion ends and guests are encouraged to continue networking
2:30 PM: Guests normally start leaving

Hosted by Zendesk

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Event Detail

Wednesday, June 22, 2022 12:00

Why attend?