Demand generation in fintech: Leveraging events amidst an economic downturn

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Wednesday, October 26th, 13:00 EDT

Marketing leaders in Fintech in North America are invited to join this virtual roundtable on “Demand generation in fintech: Leveraging events amidst an economic downturn”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Demand generation in fintech: Leveraging events amidst an economic downturn

In times of an economic downturn, marketing is often the subject of reduced budgets and deprioritization as its stigma of being a cost center rather than a source of revenue still exists in many organizations. Marketers have a hand in numerous aspects of growth, such as lead generation, client retention, and market expansion, to name a few. However, given the countless factors that affect each and every campaign and subsequent lead, ROI is difficult to measure, leading to marketing’s value being underestimated. So how can marketing make its mark despite increasingly limited resources in a finance-oriented industry?

Events have long been a well-used tool for marketers, but the past few years have seen them taken to the next level with the emergence of previously under-utilized strategies reducing costs while delivering optimal results. By going virtual or in-person when needed and leveraging bespoke gatherings versus large-scale events, marketing teams can deliver the actionable outcomes needed to display their value and drive growth for their organizations. 

  • What challenges do marketing leaders in fintech face in executing marketing initiatives and campaigns in a recession?
  • How have marketers leveraged small-scale events in recent years? How will they utilize both bespoke and large-scale events moving forward?
  • How can marketing drive growth in uncertain times and go from cost center to revenue driver?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

CMO at Fundbox
Chief Marketing and Communications Officer at Enfusion
VP of Marketing and Partner Marketing at BlueSnap
Head of Product Marketing at Fundbox
Director of Partner Marketing at Clearco

For insight on this event, photos and guest interactions, see our post on LinkedIn.

1:00 PM: Introduction by The Ortus Club
1:05 PM: Introduction of participants
1:15 PM: Discussion instigated by the moderator and continued by the group
2:00 PM: End of session

Hosted by The Ortus Club

Event Detail

Wednesday, October 26, 2022 13:00
North America

Why attend?