Wednesday, March 31st, 14:00 IT
Designing digital experiences for how customers think – is your brand ready?
Brand-customer interaction is increasingly happening online. As more and more customers turn to digital platforms, they expect brands to follow them across multiple channels while providing a consistent and frictionless experience.
Forward-thinking digital marketing leaders are exploring new ways to help drive sales, win new customers and create consumer excitement linked to a direct improvement in revenues. An integrated, omnichannel, and seamless digital experience presents exciting opportunities for brands to differentiate.
- What were the biggest challenges faced by brands in 2020 and what can be expected in 2021?
- How can businesses adapt and personalise their strategies to new customer behaviours?
- How can multi-channel communication influence a customer-centric strategy?
Head of Marketing at Ascend Corporation
Head of Communications at IKEA
Head of Retail Sales & Business Development at Pomelo Fashion
VP of Product at gettgo
VP of Commercial, Online & Omni-channel at Central Retail
VP of the Fuchsia Innovation Centre at Muang Thai Life Assurance
GM at Pizza Hut
2:00 pm: Welcome by The Ortus Club and short address from Insider
2:15 pm: Discussion instigated by the moderator and continued by the group
3:15 pm: Discussion brought to a close