Designing more intuitive CX in beauty
The era of made-for-all is over. Personalization, especially in the beauty sector, will pave the way forward. As more people go online, tools like virtual advisors, chatbots, and quizzes help satisfy increasingly complex customer needs. Now, every support query and every site visit can be a tailored customer experience.
Behavioral, first-party data is no longer simply a means to an end but an opportunity in itself. Companies can leverage this vast resource to make their digital channels operate more intuitively, curating products and services exactly how customers would want to access them.
- How can leveraging conversational AI deliver superior CX?
- What challenges do companies face when adopting personalization technologies?
- What digital CX trends will define the next five years in the beauty sector?
CEO at Organika
CIO at Fresh
CEO at H2O+
VP of Marketing at Brilliance
VP of Marketing & Communications at Pevonia
VP of Brand & Marketing at SKINN Cosmetics
VP of Strategic Analytics & Business Insights at Dollar Shave Club
Sr. Director of Digital & eCommerce at Expanscience Laboratories
Director of Public Relations & Marketing at Maison Beljanski
Director of Digital Marketing at BWX
Director of Consumer Engagement at StriVectin
Director Global DTC Ecommerce Strategy & Operations at COTY
Manager of Acquisitions Marketing at Banyan Botanicals
2:00 pm: Welcome by The Ortus Club and short address from Automat
2:15 pm: Discussion instigated by the moderator and continued by the group
3:15 pm: Discussion brought to a close