Digital content experiences: people-first strategies that scale

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Marketing leaders in Southeast Asia are invited to join this virtual roundtable on ‘Digital content experiences: people-first strategies that scale’. It is a great opportunity to learn how to ensure enterprise content creates value in real-time across multiple channels and touchpoints in B2B and B2C environments.

The session will start with an exploration of key trends: the rise of contextual information, the move away from manual strategies, and the increasing use of AI and ML frameworks. Attendees will then examine how the right mix of automation and control can help them provide higher levels of value to their customers.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between attendees in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a certain number of guests per event.

Digital content experiences: people-first strategies that scale

Customers are online now more than ever, demanding personalised and engaging content. Marketers are challenged to deliver these experiences on any digital device, in any place, and often in real-time. With people choosing to engage authentic brands and ignore the rest, the stakes could not be higher.

Optimising consumer journeys to create the best possible experiences starts with customer empathy and data-driven insights. Accelerating time to market is the next step, with leaders exploring the potential of cloud-based digital experience (DXM) systems to help them succeed, at scale.

  • How can companies enable consistent experiences through centralised and agile content management for teams, partners, and brands?
  • What steps must be taken to move beyond push-marketing towards personalised, interactive digital platforms?
  • What are the best practices for the C-suite to support people, processes, and technology?

Job titles include CMOs, VPs, Heads, Directors of Marketing, Digital Marketing and other senior decision makers responsible for marketing in Southeast Asia.

10:00 am: Ortus Master of Ceremonies to make introductions
10:05 am: Short introduction from Adobe
10:15 am: Discussion instigated by the moderator and continued by the group
11:00 am: End of session

Hosted by Adobe


Event Detail

Wednesday, October 6, 2021 10:00
Southeast Asia

Why attend?