Digital in 2022: trends, challenges, and opportunities

Registration is no longer possible.

Marketing and IT leaders in the UK are invited to join this virtual wine-tasting roundtable on ‘Digital in 2022: trends, challenges, and opportunities’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Digital in 2022: trends, challenges, and opportunities

The challenge that many organisations face is incorporating the agile methodologies developed in the crisis ‘war-rooms’ of the pandemic into ongoing business operations. Studies show that many companies struggle to implement the necessary cultural and operational changes to stay nimble and respond to rapidly evolving market dynamics.

Further reports show an alarming disconnect between senior leaders’ assessments of the issues and the realities observed by their rank-and-file practitioners. When organisational alignment is more critical than ever to companies’ ability to act fast and respond to rising customer expectations, these disconnects can hinder sales and exacerbate the growing talent turnover.

  • What impact has the disconnect between senior leaders and day-to-day practitioners had on ‘The Great Resignation’? How can closing this gap support growth?
  • How are organisations taking advantage of machine learning and AI to activate insights in real-time for customer experiences?
  • What role does an agile and empowered workforce play in a company’s future? How does their confidence in data drive innovation?

wine add on gif

Virtual wine-tasting

Our lively wine-tasting roundtables begin with a virtual tasting, led by a professional sommelier, and continue into a knowledge-sharing discussion. Registered guests will receive a selection of wines to their doorsteps in anticipation of the event taking place.

Attended by:

VP, Customer Centred Design at BP
Global Head of Data Science, Analytics & Visualisation​ at Specsavers
Global Head, Originations, Credit Bureau & Alternative Data Management at HSBC
Head of Cloud at Tata Consultancy Services
Head of CRM at Betfair International
Head of Digital Retail Data Driven Marketing at Cheil Europe, UK
Director, Technology & Digital Business Management at FIL Fidelity International
Director, Global Marketing Technology and Demand Operations at Sage
Product and Marketing Director, Clinics at Bupa
Group Insight Director at BT
Global Cyber Advisory Manager at British American Tobacco

For insight on this event, photos and guest interactions, see our post on LinkedIn.

2:50 PM: Log in of the guests
3:00 PM: Welcome by The Ortus Club
3:05 PM: Introduction of participants
3:10 AM: Short introduction by Adobe
3:15 PM: Wine tasting
3:35 PM: Discussion instigated by the moderator and continued by the group
4:30 PM: End of session

Hosted by Adobe


Event Detail

Thursday, March 3, 2022 15:00
United Kingdom

Why attend?