Digital Transformation In Retail: Are You Ready?

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Virtual Masterclass

Friday, September 10th, 15:00 GMT-4

An exclusive online discussion for marketing & digital leaders across the United States.


Digital Transformation In Retail: Are You Ready? 

Global e-commerce sales are expected to reach $4.2 trillion by the end of 2020, accounting for 16% of total retail sales – if you’re still offering your customers the same outdated experiences, you’re missing out. 

With more and more customers turning to online shopping, now is the time to revamp your digital storefront and tap into this tremendous market potential. How can your organization effectively transform and offer retail experiences that will keep customers coming back? 

  • What are the latest e-commerce tools and technologies?
  • How can digital transformation impact and improve all areas of your business?
  • Where do most brands go wrong?
  • How can companies incorporate accessibility to further amplify experiences and ensure all customers can engage with their brand?

Attended by:

Founder of Musicflow
Founder at NiftyLane
Founding Member & Sr. Associate at Dragonfly
Co-Founder & CMO at PredictivEye
CEO at Innovate Marketing
CEO at Modishstore
CTO at Meiotic Inc
CRO at Doddle
CRO at Whereoware
Head of Marketing at Timbuk2
Head of eCommerce at Untuckit
Sr. Director of eCommerce at Simple Mills
Director of eCommerce at Cedar House
Director of eCommerce at Rouses Markets
Director of eCommerce at Allegion US
Director of eCommerce at Elevn:59
Director of eCommerce at Walmart eCommerce
Director of Marketing at Compare Foods
Director of Digital Marketing at Spencers TV & Appliance
Director of Retail Strategy & Development at Guthy-Renker
Associate Director of Digital and E-Commerce Marketing at Ansell
President of Miro North America at Miro Home
President at Farrell Retail Solutions
VP of eCommerce at Reprise Digital
Sr. Manager of eCommerce at Trends International
Sr. Manager of Business Development at Samsung Electronics America
Manager of Projects at UPproach
Manager of eCommerce at Ansell
Manager of eCommerce at The Foundation
Manager & Strategic Partner at BigCommerce
Manager of Medical Cannabis & operations support at
Manager of Retail Compliance at LT Apparel Group
Principal at Tacit Knowledge
eCommerce leader at Nestle Waters North America
eCommerce Marketing Specialist at Ansell
eCommerce & Amazon Marketing Specialist at eCommerce

2:50 pm: Participants to check-in online
3:00 pm: Welcoming Address
3:10 pm: Panel Discussion – E-commerce for a New Era
3:25 pm: Breakout Rooms
4:00 pm: Summary of Breakout rooms and Q’n’A

Hosted by eSSENTIAL Accessibility

Essential Accessibility logo

MaryAnn Bekkedahl panelist


SVP | BigCommerce

MaryAnn is an E-commerce, technology and media executive who holds a decorative success in sales, marketing, business development, and strategic planning. She holds a deep background on a number of skills such as global business development, strategic direct enterprise sales leadership and e-commerce innovation.

Andrew Chung panelist


VP | eSSENTIAL Accessibility

Andrew’s role as the Vice President of Product at Essential Accessibility requires him to innovate the company’s product strategy and vision. His main objective is to assist clients in creating a more inclusive and holistic digital experience. Andrew holds a Masters Degree in Management Science, focusing on corporate strategy and decision making. Apart from this he also holds a bachelors degree in Computer Science and Business.

Event Detail

Thursday, September 10, 2020 15:00
United States

Why Attend?