Driving customer engagement and loyalty with a data-driven product strategy

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Friday, July 28th, 12:00 SGT

Product leaders in Singapore are invited to join this roundtable luncheon on ‘Driving customer engagement and loyalty with a data-driven product strategy’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Driving customer engagement and loyalty with a data-driven product strategy

Product leaders are placing high stakes on the offerings they develop, produce, and release daily to drive user acquisition and adoption, yet this is becoming progressively more complex. Consequently, the focus is shifting towards retention as a growth strategy, aiming not only to curb customer churn but also to enhance the lifetime value of every customer and sustain a competitive advantage.

Elevating customer retention to the next phase necessitates a data-driven tactic to customer engagement. Digital behavioural data can empower product leaders to identify strategies for creating offerings that cultivate enduring customer relationships, retain current customers, and augment customer engagement through tailored experiences and superior product interactions.

  • How can product leaders utilize digital behavioural data to create more personalized user experiences?
  • What strategies can product leaders implement to enhance the lifetime value of their customers and foster enduring relationships?
  • How does focusing on retention as a growth strategy help maintain a competitive advantage in the current market?

CUT by Wolfgang Puck

2 Bayfront Ave, B1 – 71, Singapore 018972 | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

CTO at ST Logistics
CTO, Hyperledger Fabric Blockchain at Zuellig Pharma Corporation
VP & Head of Product – Consumer & SME (Instarem) at Instarem
Global Head of Data Science & Analytics & AI Solutions (ED) at UBS
Head of Growth Strategy and Planning, APAC at foodpanda
Head of Product APAC at Back Market
Head of Digital Strategy & Transformation at United Overseas Bank
Head of Design Systems and Visual Design at PropertyGuru
Director, Global Digital Product Management, CCIB Digital Channels at Standard Chartered Bank

For insight on this event, photos and guest interactions, see our post on LinkedIn.

12:00 PM: Arrival of guests and drink reception
12:30 PM: Welcoming and opening address by The Ortus Club
12:35 PM: Short introduction by Amplitude
12:45 PM: Discussion instigated by the moderator and continued by the group over lunch
1:45 PM:  Discussion brought to a close
3:00 PM:  Coffee, tea, and networking

Hosted by Amplitude

Amplitude logo

Event Detail

Friday, July 28, 2023 12:00

Why attend?