Driving customer engagement and loyalty with a data-driven retention strategy

Registration is no longer possible.

Thursday, August 17th, 18:30 AEST

Product leaders in Melbourne are invited to join this roundtable dinner on ‘Driving customer engagement and loyalty with a data-driven retention strategy’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

For insight on this event, photos and guest interactions, see our post on LinkedIn.

Driving customer engagement and loyalty with a data-driven retention strategy

Companies are making big bets around products every day to accelerate acquisition and adoption, but this is becoming increasingly challenging. As such, organizations are turning their focus to retention as a strategy for growth, not just for reducing churn but also to grow the lifetime value of each customer and maintain a competitive moat.

Getting to the next level of customer retention requires a data-driven approach to customer engagement. Digital behavioural data can help businesses uncover ways to build lasting customer relationships, retain existing customers, and increase customer engagement through personalisation and better customer experience.

  • What are the key customer retention drivers that your organization prioritizes?
  • How do you identify meaningful customer touchpoints and optimize your customer journey?
  • What customer behavioural data points should organizations explore?

The George on Collins

162-168 Collins St, Melbourne VIC 3000, Australia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

Head of Data Enablement at ANZx/ANZ+
Head of Digital at 7-Eleven
Product Director at Redbubble
Group Product Manager, Merchandising Strategy & Transformation at Coles Supermarkets
Sr Manager, Product Development at Origin Energy – Future energy and Technology
Sr Product Owner, Digital Transformation at OET
Product Manager at Domain
Customer Growth Analytics Team Leader at Envato
Product Owner, Digital Platforms at Aussie Broadband

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:30 PM: Arrival of guests
7:00 PM: Welcome by The Ortus Club
7:15 PM: Short address by Amplitude
7:30 PM Discussion instigated by the moderator and continued by the group over
8:30 PM: Discussion brought to a close and guests are encouraged to continue networking
9:10 PM: Drinks and networking

Hosted by Amplitude

Amplitude logo

Event Detail

Thursday, August 17, 2023 18:30
AEST
Melbourne

Why attend?