Driving digital transformation in the new normal

Driving digital transformation in the new normal

Adaptation to technology has been critical for businesses to succeed in the telecom sector, as digital revolutions have led to growing demands for new innovative technologies. Companies worldwide are switching to more digital delivery and customer service solutions.

Building technologies such as lightning-fast 5G, energy-efficient smart grids and connected vehicle services requires high investment. Moreover, the use of accurate customer data powered by location to create relevant telecom products and drive more informed marketing messages is key to brand affinity and customer loyalty. Leaders must now decide on the right technology and data partners to invest in to save costs, harness customer loyalty and continue this digital transformation in the new normal.

• What are the top challenges and opportunities faced by the telecommunications industry?
• How can companies use consumer insights, such as real-time location data, to run better marketing programs that lead to more informed decision-making, and who are the key stakeholders of the value chain?
• What strategies are companies pursuing to grow in the B2B space, especially in the IoT business?
• How can the telecommunication player stay connected to customers, building on the potential of an autonomous driving environment?