Driving full-funnel engagement in a privacy-centric world

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Wednesday, March 30th, 14:00 EST

Marketing and Product leaders in North America are invited to join this virtual roundtable on “Driving full-funnel engagement in a privacy-centric world”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Driving full-funnel engagement in a privacy-centric world

The past decade has seen the rapid rise of mobile devices as consumers’ primary means of conducting business, making transactions, and gathering information. Consequently, companies have followed suit, collecting and analyzing data on their target market’s online behaviors. However, as databases grow, privacy policies also increase and evolve.

It is not just a matter of amassing the most extensive data pool possible. Leaders need to also effectively engage with customers while adhering to regulations. Companies seeking consumers’ attention are a dime a dozen, and they can only truly stand out through intelligent, lawful engagement powered by technology.

  • What impact are platform changes and privacy regulations having on roles, functions, and strategies? How are leaders adapting their tech stacks and marketing in response?
  • How will companies measure cross-platform and omnichannel customer journeys in a cookieless world?
  • Are companies operating Data Clean Rooms (DCRs)? How has their experience been?

Attended by:

Global Director of Partnerships – Surgical Robotics and Digital Solutions at Johnson & Johnson
Sr. Director, IT Information Governance at Charter Communication
Director, Project Delivery, Payments Strategy and Transformation at CIBC
Director, Head of Bank Marketing Cross-Sell Acquisitions at Capital One Financial
Director of Performance Marketing at ViacomCBS
Associate Director of Operations, Digital Channels at Humana
Sr. Manager, SMB & Channel Marketing at Paypal

For insight on this event, photos and guest interactions, see our post on LinkedIn.

2:00 PM: Ortus Master of Ceremonies to make introductions
2:10 PM: Short introduction from AppsFlyer
2:15 PM: Discussion instigated by the moderator and continued by the group
3:15 PM: End of session

Hosted by AppsFlyer

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Event Detail

Wednesday, March 30, 2022 14:00
EST
Virtual
North America

Why attend?