Driving strategic innovation and disruption in Fintech

Driving strategic innovation and disruption in Fintech

Despite the pessimistic economic outlook in 2023, there is an opportunity for finserv organizations to step up and help businesses and consumers optimise spending, increase efficiency, and embrace new challenges. As organizations launch new digital products and make changes to existing ones in their efforts to drive this, it’s important to be able to effectively evaluate their performance and identify the optimal approach for their products. 

Another key priority is being able to understand current and potential customers’ preferences, what they value most, and any untapped needs that they may have. Product leaders can leverage different strategies and tools to achieve these objectives effectively against the backdrop of a challenging macroeconomic environment. 

• What are some of the key trends on the horizon in the financial services industry in 2023?
• What are some strategies to better understand customer behaviour, thus improving customer experience and retention?
• In light of the rising presence of tech giants becoming super apps (e.g. Grab going into the BNPL space, Shopee and Lazada mobile wallets), how can companies differentiate themselves?