Elevating digital marketing strategy in 2024: Get ahead on benchmarking and trends

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Thursday, June 20th, 14:00 AEST

Senior leaders in Australia are invited to join this virtual roundtable discussion on ‘Elevating Digital Marketing Strategy in 2024: Get Ahead on Benchmarking and Trends’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.


Elevating Digital Marketing Strategy in 2024: Get Ahead on Benchmarking and Trends

All businesses in this ever digitising world are undergoing a significant transformation driven by advancements in technology and changing consumer preferences towards personalisation, integration, and sustainability. Insights into these evolving trends are crucial for businesses to navigate market dynamics and carve out competitive advantages.

Competitive benchmarking stands out as a key strategy, enabling firms to assess their market position and refine their marketing approaches across various channels. This includes analysing market traffic share and evaluating the effectiveness of different marketing strategies and affiliate partnerships. Embracing a forward-looking perspective, informed by current trends, is essential for businesses aiming to adapt and thrive. This approach facilitates strategic decision-making and anticipates future market shifts, ensuring resilience and sustained competitiveness in a dynamic environment.

  • How does competitive benchmarking influence market positioning and strategy development in your industry?
  • What are the effective methods for evaluating the ROI of digital marketing strategies?
  • In what ways can businesses leverage technological advancements to meet consumer demands for personalisation and sustainability?

Join leaders interested in learning and sharing about resilience and sustainable competitiveness in their industries.

Job titles may include CDO, CMO, CPO, Head/VP/Director of Data, Marketing, Product, E-commerce, Retail, and other senior decision-makers.

1:50 PM Guest to log-in online
2:00 PM Welcome and introduction by The Ortus Club
2:10 PM Short address from SimilarWeb
2:15 PM Discussion instigated by the moderator and continued by the group
3:15 PM Discussion brought to a close

Hosted by SimilarWeb

Your Own Peer Network

Take your seat at the table where industry leaders converge. Before and after our discussions, you’ll have dedicated time to connect with like-minded peers who share your passions. Immerse yourself in a dynamic, collaborative community that fosters innovation and knowledge-sharing. Whether you seek mentorship or professional camaraderie, no man is an island at our events.

Future Insight

Surrounded by elite visionaries, thought leaders, and disruptors, you’ll gain access to insights and emerging trends that extend beyond the horizon. Attending our events allow you an opportunity to not only anticipate change but to actively shape the future of your industry, returning with a strategic edge and a treasure trove of new ideas to elevate your business.

Expert Event Orchestration

Engage in candid, knowledge-rich conversations set against the backdrop of the world’s finest venues. With over 2,000 events since 2016, we are dedicated to professionalism, curating topics, guest lists, and moderators to provide you an unparalleled experience. 

Tailored Discussions

Your engagement is our priority; our renowned, handpicked moderators, adept at crafting immersive discussions, ensure that your time is thoroughly enjoyable and stimulating. Prior to the event, we’ll ask you questions to ensure the discussions are fruitful and aligned with your interests – all you have to do is show up.

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