Embracing innovations in market research

Research and analytics leaders in North America are invited to join this virtual wine-tasting roundtable on “Embracing innovations in market research”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Embracing innovations in market research

The way brands are perceived has constantly evolved over the decades. Consumers nowadays expect brands to be digitally engaging, proactive, and socially responsible, according to research from Markstein and Certus Insights. Studies show that 70% of consumers want to know a brand’s stance on relevant issues, and almost half closely follow companies’ social responsibility efforts.

This is where market research comes into play. Empowered consumers shape the market, making it more important than ever to understand customer values and preferences, test new ideas and messaging, and track brand health and equity. Now is the time for companies to leverage new technology to expand market research efforts and further connect with consumers.

  • How can companies derive actionable insights from data gathered with market research? What should they be looking for?
  • What are the ways brands can effectively implement and utilize market segmentation without alienating customers?
  • How can AI and ML help drive competitively intelligent business strategies?

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Virtual wine-tasting

Our lively wine-tasting roundtables begin with a virtual tasting, led by a professional sommelier, and continue into a knowledge-sharing roundtable discussion. Registered guests will receive a selection of wines to their doorsteps in anticipation of the event taking place.

Join leaders interested in helping brands grow and evolve amidst ever-changing consumer expectations and demands.

Job titles may include CEO, CIO, COO, Director of Research, Head of Data & Analytics, and other senior decision-makers.

4:00 PM: Ortus Master of Ceremonies opens session
4:05 PM: Introduction to Participants
4:10 PM: Wine Tasting
4:35 PM: Discussion instigated by the moderator and continued by the group
5:30 PM: End of session

Hosted by Momentive.ai

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Event Detail

December 2, 2021 16:00
EDT
Virtual
North America

Why attend?