Embracing innovations in market research

Registration is no longer possible

Research and analytics leaders in North America are invited to join this virtual wine-tasting roundtable on “Embracing innovations in market research”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Embracing innovations in market research

The way brands are perceived has constantly evolved over the decades. Consumers nowadays expect brands to be digitally engaging, proactive, and socially responsible, according to research from Markstein and Certus Insights. Studies show that 70% of consumers want to know a brand’s stance on relevant issues, and almost half closely follow companies’ social responsibility efforts.

This is where market research comes into play. Empowered consumers shape the market, making it more important than ever to understand customer values and preferences, test new ideas and messaging, and track brand health and equity. Now is the time for companies to leverage new technology to expand market research efforts and further connect with consumers.

  • How can companies derive actionable insights from data gathered with market research? What should they be looking for?
  • What are the ways brands can effectively implement and utilize market segmentation without alienating customers?
  • How can AI and ML help drive competitively intelligent business strategies?

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Virtual wine-tasting

Our lively wine-tasting roundtables begin with a virtual tasting, led by a professional sommelier, and continue into a knowledge-sharing roundtable discussion. Registered guests will receive a selection of wines to their doorsteps in anticipation of the event taking place.

Attended by:

CISO at Restaurant Brands International Inc
EVP at The Vollrath Company
VP of Research & Innovation at KDC/ONE
Senior Director of Operations at The Vollrath Company
Senior Director of Strategy, Insights, and Analytics at Delta Faucet Company
Director of Global Marketing and Communications at Benefit Cosmetics
Prep Manager West Coast (Head of Production Operation) at Sun Basket

For insight on this event, photos and guest interactions, see our post on LinkedIn.

4:00 PM: Ortus Master of Ceremonies opens session
4:05 PM: Introduction to Participants
4:10 PM: Wine Tasting
4:35 PM: Discussion instigated by the moderator and continued by the group
5:30 PM: End of session

Hosted by Momentive.ai

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Event Detail

Thursday, December 2, 2021 16:00
North America

Why attend?