Enhancing conversational commerce and loyalty through WhatsApp and Messenger

Thursday, July 6th, 18:00 CEST

Senior executives in Berlin are invited to join this roundtable dinner on ‘Enhancing conversational commerce and loyalty through WhatsApp and Messenger’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.

Enhancing conversational commerce and loyalty through WhatsApp and Messenger

Businesses worldwide are capitalizing on the potential of WhatsApp and Messenger to elevate customer experience (CX) and drive sales. By understanding global messaging trends, companies can engage clients and leverage the platforms they are already using, fostering conversational commerce and building loyalty. 

Real-life examples demonstrate the power of WhatsApp and Messenger in showcasing products, providing personalized support, and offering exclusive deals, all while enabling direct and convenient communication. Social media selling has emerged as an effective strategy, leveraging the platforms’ capabilities to establish trust and strengthen brand-consumer relationships. By embracing these communication channels, businesses create a holistic CX approach, resulting in increased sales and long-term customer loyalty. In the dynamic landscape of conversational commerce, WhatsApp and Messenger play a pivotal role in shaping successful customer experiences.

  • What are the key messaging trends in global business communication, and how can businesses leverage them on platforms like WhatsApp and Messenger?
  • How are businesses today effectively utilising messaging platforms to drive sales and lower costs? How can messaging platforms be used in each part of the customer journey?
  • How are companies creating a holistic customer experience through messaging platforms? How can this lead to increased loyalty?

Soho House – Politburo room

Torstraße 1, 10119 Berlin, Germany | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Join leaders interested in discussing the largely untapped potential that messaging platforms such as WhatsApp and Messenger hold for powering sales, enhancing the customer experience, and driving loyalty.

Job titles may include VP Digital Commerce, Global Digital Director, Head of Digital Distribution Platforms, Growth & Marketing Lead B2C, Chief Growth Manager, VP Growth, Chief Growth & Revenue Officer, Head of Revenue, Chief Marketing Officer, Head of Marketing, VP Customer Experience, Head of Customer Experience, Head of Guest Experience, VP Experience Platforms, Innovation Technology Director, Commerce Solution Director, Director Loyalty & Rewards Programs, Head of Customer Loyalty Development, Head of Retention & Loyalty, Chief E-commerce Officer, VP Commerce & Retail Platforms.

6:00 PM: Arrival of guests and drink reception
6:30 PM: Welcoming and opening address by The Ortus Club
6:40 PM: Short introduction by Vonage
6:45 PM: Discussion instigated by the moderator and continued by the group
7:15 PM: Appetizers are served
7:45 PM: Discussion ends, mains are served
8:15 PM: Desserts, coffee and tea are served, and guests are encouraged to stay and network
9:30 PM: Guests normally start to leave

Hosted by Vonage

Vonage logo

Event Detail

Thursday, July 6, 2023 18:00

Why attend?