Enhancing conversational commerce and loyalty through WhatsApp and Messenger

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Thursday, July 6th, 18:00 CEST

Senior executives in Berlin are invited to join this roundtable dinner on ‘Enhancing conversational commerce and loyalty through WhatsApp and Messenger’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.

Enhancing conversational commerce and loyalty through WhatsApp and Messenger

Businesses worldwide are capitalizing on the potential of WhatsApp and Messenger to elevate customer experience (CX) and drive sales. By understanding global messaging trends, companies can engage clients and leverage the platforms they are already using, fostering conversational commerce and building loyalty. 

Real-life examples demonstrate the power of WhatsApp and Messenger in showcasing products, providing personalized support, and offering exclusive deals, all while enabling direct and convenient communication. Social media selling has emerged as an effective strategy, leveraging the platforms’ capabilities to establish trust and strengthen brand-consumer relationships. By embracing these communication channels, businesses create a holistic CX approach, resulting in increased sales and long-term customer loyalty. In the dynamic landscape of conversational commerce, WhatsApp and Messenger play a pivotal role in shaping successful customer experiences.

  • What are the key messaging trends in global business communication, and how can businesses leverage them on platforms like WhatsApp and Messenger?
  • How are businesses today effectively utilising messaging platforms to drive sales and lower costs? How can messaging platforms be used in each part of the customer journey?
  • How are companies creating a holistic customer experience through messaging platforms? How can this lead to increased loyalty?

Soho House – Politburo room

Torstraße 1, 10119 Berlin, Germany | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

SVP, Supply Chain at Razor Group
VP, Retention Marketing at HomeToGo
VP, Product & Growth at TIER Mobility
Global Head of CRM at Marley Spoon
Head of UX/UI at Henkel
Head of UX/UI at Axel Springer
Head of Operational Excellence at GetYourGuide
Head of Customer Engagement at Ableton
Director of Product – Global AI at HelloFresh
Head of CRM at Rebuy
Head of Monetization (Advertising / Data / Ad Tech) and Accommodations at Omio
Head of Commercial Analytics & Strategy at Spark Networks
Head of Creative at Delivery Hero
Product Head at Zalando
Head of Project Working Capital Management in Sales at Volkswagen Group
Interim Head of CRM at Idealo SE
Global Director Customer Care at Flink
Director of Product at TIER Mobility
D2C Lead at Razor Group
Client Partner E-Commerce, Global Business Group at Meta

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:00 PM: Arrival of guests and drink reception
6:30 PM: Welcoming and opening address by The Ortus Club
6:40 PM: Short introduction by Vonage
6:45 PM: Discussion instigated by the moderator and continued by the group
7:15 PM: Appetizers are served
7:45 PM: Discussion ends, mains are served
8:15 PM: Desserts, coffee and tea are served, and guests are encouraged to stay and network
9:30 PM: Guests normally start to leave

Hosted by Vonage

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Event Detail

Thursday, July 6, 2023 18:00

Why attend?