Evolution of B2B event marketing: Capturing ROI and driving results

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Thursday, April 11th, 16:00 CST

Marketing leaders in North America are invited to join this virtual roundtable on “Evolution of B2B event marketing: Capturing ROI and driving results”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B event marketing: Capturing ROI and driving results

The outlook for 2024 presents marketers with the unique challenge of refining event strategies while navigating shrinking resources. In today’s economy, companies have had to make difficult budget cuts, and a common target is event marketing.

The internal demand for measurable ROI is rising, and budget approvals for events are increasingly difficult to obtain. Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types. In-house or outsourced, in-person or virtual, intimate or large-scale? These are just some of the factors marketers must consider as they finetune their strategies.

  • What challenges do marketers face in effectively capturing ROI in today’s events? How can effectiveness be proven and leveraged to obtain budgets?
  • How are companies utilising and executing small-scale events today? Are in-house or outsourced events more effective?
  • In what direction is the event marketing landscape headed? In-person or online, small-scale or large? How can marketers find the right mix?

Join leaders interested in discussing the best practices and strategies necessary for driving optimal results from marketing events in 2024.

Job titles may include CMO, Head of Marketing, VP of Marketing, Director of Marketing, Managers, and other senior decision-makers.

3:55 PM: Log in of the guests
4:00 PM: Welcome by The Ortus Club
4:15 PM: Discussion initiated by the moderator and continued by the group
5:15 PM: Discussion brought to a close

Hosted by The Ortus Club

Your Own Peer Network

Take your seat at the table where industry leaders converge. Before and after our discussions, you’ll have dedicated time to connect with like-minded peers who share your passions. Immerse yourself in a dynamic, collaborative community that fosters innovation and knowledge-sharing. Whether you seek mentorship or professional camaraderie, no man is an island at our events.

Future Insight

Surrounded by elite visionaries, thought leaders, and disruptors, you’ll gain access to insights and emerging trends that extend beyond the horizon. Attending our events allow you an opportunity to not only anticipate change but to actively shape the future of your industry, returning with a strategic edge and a treasure trove of new ideas to elevate your business.

Expert Event Orchestration

Engage in candid, knowledge-rich conversations set against the backdrop of the world’s finest venues. With over 2,000 events since 2016, we are dedicated to professionalism, curating topics, guest lists, and moderators to provide you an unparalleled experience. 

Tailored Discussions

Your engagement is our priority; our renowned, handpicked moderators, adept at crafting immersive discussions, ensure that your time is thoroughly enjoyable and stimulating. Prior to the event, we’ll ask you questions to ensure the discussions are fruitful and aligned with your interests – all you have to do is show up.

Sensory Delight

Delight in meticulously curated three-course meals crafted by maestro chefs. Then take your pick from our curated menu of wines and coffee, all set within an ambiance that not only satisfies your palate but also inspires connections and ideas.

Event Detail

Thursday, April 11, 2024 16:00
CST
Virtual
North America

Why attend?