Evolution of B2B event marketing: Capturing ROI and driving results

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Wednesday, March 27th, 10:30 GST

Marketing leaders in the Middle East are invited to join this virtual roundtable on ‘Evolution of B2B event marketing: Capturing ROI and driving results’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B event marketing: Capturing ROI and driving results

The 2024 outlook for marketers in the Middle East poses the distinctive challenge of refining event strategies amid diminishing resources. In the current economic climate, businesses across the region have faced tough decisions regarding budget allocations, with event marketing often finding itself on the chopping block.

The pressure to demonstrate a measurable ROI is intensifying, making it increasingly challenging to secure budgets for events. Despite these hurdles, event marketing continues to be an invaluable tool in the marketer’s arsenal. However, the need to reassess event strategies is more critical than ever. Whether organising events in-house or outsourcing, choosing between in-person or virtual formats, or deciding on the scale of the event, marketers in the Middle East must navigate these decisions carefully to optimise their strategies.

  • What challenges do marketers in the Middle East encounter in effectively capturing ROI from today’s events? How can they prove the effectiveness of their events to secure the necessary budgets?
  • How are businesses in the region adapting to and executing small-scale events in the current landscape? Is it more beneficial to manage events in-house or to outsource them?
  • In what direction is the event marketing landscape headed? In-person or online, small-scale or large? How can marketers find the right mix?

The live mind map

A professional illustrator will be present during this event to capture key points and knowledge-sharing outcomes shared by peers. As you dive deeper into the topic, you’ll see the discussion come to life in a real-time illustration that is shared with guests post-event.


Co-Founder at Prizma Marketing
Group Head of Marketing – MENA at Tap Payments
Asst. Vice President Global Marketing at ODeX
Country Manager- Global Partnerships | Affiliate Marketing at Deriv
Regional Sales Manager at se.com
Senior Event Marketing Manager at Tap Payments
Marketing Manager at se.com
Marketing Manager at Payoneer
Presales & Demand Generation Manager at Rewaa

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:30 AM Introduction by The Ortus Club
10:35 AM Introduction of participants
10:45 AM Discussion instigated by the moderator and continued by the group
11:45 AM End of session

Hosted by The Ortus Club