Evolution of B2B event marketing: Capturing ROI and driving results

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Tuesday, May 23rd, 1:30 EDT

Marketing leaders in North America are invited to join this virtual roundtable on ‘Evolution of B2B event marketing: Capturing ROI and driving results’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B event marketing: Capturing ROI and driving results

The first half of 2023 is coming to a close, and the outlook for the rest of the year and 2024 presents marketers with the unique challenge of refining event strategies while navigating shrinking resources. In today’s economy, companies have had to make difficult budget cuts, and a common target is event marketing.

The internal demand for measurable ROI is rising, and budget approvals for events are increasingly difficult to obtain. Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types. In-house or outsourced, in-person or virtual, intimate or large-scale? These are just some of the factors marketers must consider as they finetune their strategies.

  • What challenges do marketers face in effectively capturing ROI in today’s events? How can effectiveness be proven and leveraged to obtain budgets?
  • How are companies utilising and executing small-scale events today? Are in-house or outsourced events more effective?
  • In what direction is the event marketing landscape headed? In-person or online, small-scale or large? How can marketers find the right mix?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

Global Head of Strategic Alliances at Atlassian
Global Marketing Lead, Strategic Alliances at Atlassian
Senior Marketing Manager at Zscaler
Marketing Manager at Industry Dive
Enterprise Marketing Lead at Watershed Climate

For insight on this event, photos and guest interactions, see our post on LinkedIn.

1:20 PM: Log in of the guests
1:30 PM: Welcome and short address from The Ortus Club
1:45 PM: Discussion instigated by the moderator and continued by the group
2:55 PM: Discussion brought to a close

Hosted by The Ortus Club

Event Detail

Tuesday, May 23, 2023 13:30
North America

Why attend?