Marketing leaders in North America are invited to join this virtual roundtable on ‘Evolution of B2B event marketing: Capturing ROI and driving results’.
An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.
Evolution of B2B event marketing: Capturing ROI and driving results
As 2023 is coming to a close, the outlook for 2024 presents marketers with the unique challenge of refining event strategies while navigating shrinking resources. In today’s economy, companies have had to make difficult budget cuts, and a common target is event marketing.
The internal demand for measurable ROI is rising, and budget approvals for events are increasingly difficult to obtain. Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types. In-house or outsourced, in-person or virtual, intimate or large-scale? These are just some of the factors marketers must consider as they finetune their strategies.
Join leaders interested in discussing the best practices and strategies necessary for driving optimal results from marketing events in the latter half of 2023 and 2024 despite the current recession.
Job titles may include CMO, Head of Marketing, VP of Marketing, Director of Marketing, and other senior decision-makers.
4:00 PM Introduction by The Ortus Club
4:05 PM Introduction of participants
4:15 PM Discussion instigated by the moderator and continued by the group
5:00 PM End of session
Hosted by The Ortus Club
info@ortusclub.com
+1 323 615 2018