Evolution of B2B event marketing: Capturing ROI and driving results

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Tuesday, February 13th, 4:00PM EST

Marketing leaders in North America are invited to join this virtual roundtable on “Evolution of B2B event marketing: Capturing ROI and driving results”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B event marketing: Capturing ROI and driving results

The outlook for 2024 presents marketers with the unique challenge of refining event strategies while navigating shrinking resources. In today’s economy, companies have had to make difficult budget cuts, and a common target is event marketing.

The internal demand for measurable ROI is rising, and budget approvals for events are increasingly difficult to obtain. Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types. In-house or outsourced, in-person or virtual, intimate or large-scale? These are just some of the factors marketers must consider as they finetune their strategies.

  • What challenges do marketers face in effectively capturing ROI in today’s events? How can effectiveness be proven and leveraged to obtain budgets?
  • How are companies utilising and executing small-scale events today? Are in-house or outsourced events more effective?
  • In what direction is the event marketing landscape headed? In-person or online, small-scale or large? How can marketers find the right mix?

Attended by:

Owner at David Reich, LLC, IBM
Chief Consultant at Kinnective Digital Strategies
VP Marketing at Servion Global Solutions
Senior Director Marketing Operations at Intuitive
Director of Product Marketing at Starburst
Director, Growth Marketing, MLE/SE at Info-Tech Research Group
Director, Customer Marketing and Customer Advocacy at RL Consulting
Director, Marketing Events at athenahealth
Marketing Director at Newfire
Marketing Director at IBM
Senior Manager, Event Marketing at athenahealth
Events and Field Marketing Manager at Lightpath

For insight on this event, photos and guest interactions, see our post on Linkedin.

3:55 PM Log in of the guests
4:00 PM Welcome by The Ortus Club
4:15 PM Discussion initiated by the moderator and continued by the group
5:15 PM Discussion brought to a close

Hosted by The Ortus Club

Event Detail

Tuesday, February 13, 2024 16:00
North America

Why attend?