Evolution of B2B event marketing: Capturing ROI and driving results

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Thursday, March 7th, 16:00 GMT

Marketing leaders in UKI region are invited to join this virtual roundtable on “Evolution of B2B event marketing: Capturing ROI and driving results”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B event marketing: Capturing ROI and driving results

The outlook for 2024 presents marketers with the unique challenge of refining event strategies while navigating shrinking resources. In today’s economy, companies have had to make difficult budget cuts, and a common target is event marketing.

The internal demand for measurable ROI is rising, and budget approvals for events are increasingly difficult to obtain. Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types. In-house or outsourced, in-person or virtual, intimate or large-scale? These are just some of the factors marketers must consider as they finetune their strategies.

  • What challenges do marketers face in effectively capturing ROI in today’s events? How can effectiveness be proven and leveraged to obtain budgets?
  • How are companies utilising and executing small-scale events today? Are in-house or outsourced events more effective?
  • In what direction is the event marketing landscape headed? In-person or online, small-scale or large? How can marketers find the right mix?

ATTENDED BY:

Marketing Director EMEA at Captify
Director of Demand Generation at Vertice
Partner Marketing, Platform at Toast
Campaign Manager at Lloyd’s List Intelligence
Digital Marketing Lead at Synamedia
Marketing Director/ at New Forest Fencing / 360 Marketing
Marketing Manager at Ampere Analysis
Marketing Executive at Ampere Analysis

For insight on this event, photos and guest interactions, see our post on LinkedIn.

3:55 PM: Log in of the guests
4:00 PM: Welcome by The Ortus Club
4:15 PM: Discussion initiated by the moderator and continued by the group
5:15 PM: Discussion brought to a close

Hosted by The Ortus Club