Evolution of B2B event marketing: Entering 2024 with lessons from 2023

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Wednesday, December 13th, 14:00 CEST

Marketing leaders in EMEA are invited to join this virtual roundtable on ‘Evolution of B2B event marketing: Entering 2024 with lessons from 2023’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B event marketing: Entering 2024 with lessons from 2023

As 2023 draws to a close, businesses face the critical task of projecting their event marketing strategies into 2024. This period is marked by a need for adaptability and efficiency in a landscape that continues to feel the effects of economic shifts. Many companies have experienced budgetary constraints, often leading to scaled-back event marketing efforts. The pressure to demonstrate tangible ROI has intensified, making it more challenging to secure budgets for events. 

Despite these challenges, event marketing remains vital in a company’s outreach and engagement efforts. Marketers are now tasked with rethinking their approach to various event formats. Decisions around hosting events in-house or outsourcing, choosing between virtual or in-person formats, and scaling the events to fit budget and impact needs are more crucial than ever.

  • How can marketers effectively capture and communicate the ROI of today’s events? What strategies can be employed to ensure continued budget allocation for event marketing? 
  • How are businesses currently navigating the balance between in-house and outsourced events?
  • What future trends are shaping the direction of event marketing? In-person or online, small-scale or large? How can marketers find the right mix?

Attended by:

VP/Delivery Director at Globant
Head of Marketing Services, Nigeria at Nestle
Head of Marketing at Deloitte
Head of Marketing and E-commerce at Samsung
Head of Marketing EMEA at Trellix
Medical Marketing Manager at Nestlé
Marketing Director at Seclore
Director of Technical Services & Marketing Cloud at Oracle
Country Manager at Zoho Corporation
Senior Manager, Strategy and Customer Marketing at Deloitte
Marketing Manager at Deloitte
Marketing Project Manager at Samsung
Growth Marketing & Business Manager at Unilever
Marketing Manager at Novartis

For insight on this event, photos and guest interactions, see our post on LinkedIn.

2:00 PM Introduction by The Ortus Club
2:05 PM Introduction of participants
2:15 PM Discussion instigated by the moderator and continued by the group
3:00 PM End of session

Hosted by The Ortus Club

Event Detail

Wednesday, December 13, 2023 14:00

Why attend?