Evolution of B2B event marketing: Entering 2024 with lessons from 2023

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Tuesday, December 12th, 14:00 EST

Marketing leaders in North America are invited to join this virtual roundtable on ‘Evolution of B2B event marketing: Entering 2024 with lessons from 2023’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B event marketing: Entering 2024 with lessons from 2023

As 2023 draws to a close, businesses face the critical task of projecting their event marketing strategies into 2024. This period is marked by a need for adaptability and efficiency in a landscape that continues to feel the effects of economic shifts. Many companies have experienced budgetary constraints, often leading to scaled-back event marketing efforts. The pressure to demonstrate tangible ROI has intensified, making it more challenging to secure budgets for events. 

Despite these challenges, event marketing remains vital in a company’s outreach and engagement efforts. Marketers are now tasked with rethinking their approach to various event formats. Decisions around hosting events in-house or outsourcing, choosing between virtual or in-person formats, and scaling the events to fit budget and impact needs are more crucial than ever.

  • How can marketers effectively capture and communicate the ROI of today’s events? What strategies can be employed to ensure continued budget allocation for event marketing? 
  • How are businesses currently navigating the balance between in-house and outsourced events?
  • What future trends are shaping the direction of event marketing? In-person or online, small-scale or large? How can marketers find the right mix?

Attended by:

VP, Corporate Marketing at Proofpoint
VP, Experience Marketing at Ivanti
Sr. Director, Head of Global Event Marketing & Head of Marketing, Americas at S&P Global Ratings
Sr. Director, Americas Field Marketing at Proofpoint
Sr. Director, Americas Field & Programs Marketing at Pure Storage
Sr. Director Strategic Alliances at Juniper Networks
Director of Global Strategic Alliances Marketing Programs at HP
Director of Demand Generation at Filtered.ai
Sr. Manager, Events at Agiloft

For insight on this event, photos and guest interactions, see our post on LinkedIn.

2:00 PM Introduction by The Ortus Club
2:05 PM Introduction of participants
2:15 PM Discussion instigated by the moderator and continued by the group
3:00 PM End of session

Hosted by The Ortus Club

Event Detail

Tuesday, December 12, 2023 14:00
North America

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