Evolution of B2B event marketing in 2023

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Tuesday, February 28th, 13:00 CST

Marketing leaders in North America are invited to join this virtual roundtable on “Evolution of B2B event marketing in 2023”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B event marketing in 2023

2022 brought about the long-awaited return of in-person events, and with it came a mixed bag of results. Virtual events kept marketing initiatives rolling during the pandemic, but attendees and organisations alike clamoured for face-to-face events. However, what marketers saw were fluctuating attendance rates and unpredictable engagement. Coupled with shrinking budgets brought about by an economic downturn, this has led to several question marks hovering over event marketing in 2023.

Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types, physical and virtual, large-scale and small-scale. Are companies still as willing to shell out resources for executives to travel to events? Can organisations still afford to host and participate in numerous large-scale events? The in-person strategies pre-lockdowns no longer entirely apply, and marketers cannot lean as heavily on virtual events as they did the previous three years. So how can marketing leaders determine the right strategy for today’s audience?

  • What challenges do marketers face in driving retention for virtual and in-person events? 
  • How can companies navigate around shrinking resources as costs go up and engagement stagnates?
  • What best practices should marketers adopt to effectively capture ROI and measure success when executing event marketing tactics?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

VP of Growth, Reprise Commerce at Reprise Digital
Global Head of Technology Marketing at EY
Director, Marketing & Communications, Caribbean region at PwC
Director, Capability Marketing at Bain & Company
Director, Marketing at Brillio – A Bain Capital Company
Business and Brand Consultant at Publicis Sapient
Regional Marketing Manager & Special Projects at PwC
Senior Marketing Manager at Deloitte Canada
Manager, Marketing & Communications at PwC
Senior Events Coordinator, Sponsorship Program at SANS Institute

For insight on this event, photos and guest interactions, see our post on LinkedIn.

12:50 PM: Log in of the guests
1:00 PM: Welcome and short address from The Ortus Club
1:15 PM: Discussion instigated by the moderator and continued by the group
2:15 PM: Discussion brought to a close

Hosted by The Ortus Club

Event Detail

Tuesday, February 28, 2023 13:00
North America

Why attend?