Evolution of B2B Event Marketing in 2023

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Thursday, January 19th, 15:00 EST

Marketing leaders in the East Coast are invited to join this virtual roundtable on ‘Evolution of B2B Event Marketing in 2023’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B Event Marketing in 2023

2022 brought about the long-awaited return of in-person events, and with it came a mixed bag of results. Virtual events kept marketing initiatives rolling during the pandemic, but attendees and organisations alike clamoured for face-to-face events. However, what marketers saw were fluctuating attendance rates and unpredictable engagement.

Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types, physical and virtual, large-scale and small-scale. The in-person strategies pre-lockdowns no longer entirely apply, and marketers cannot lean as heavily on virtual events as they did the previous three years. So how can marketing leaders determine the right strategy for today’s audience?

  • What challenges do marketers face in driving retention for virtual and in-person events? 
  • How can companies drive significant lead generation from events?
  • What best practices should marketers adopt to effectively capture ROI and measure success when executing event marketing tactics?

Join leaders interested in discussing the best practices and strategies necessary for driving optimal results from marketing events in 2023.

Job titles may include CMO, Head of Marketing, VP of Marketing, Director of Marketing, and other senior decision-makers.

3:00 PM: Introduction by The Ortus Club
3:05 PM: Introduction of participants
3:15 PM: Discussion instigated by the moderator and continued by the group
4:00 PM: End of session

Hosted by The Ortus Club

Event Detail

Thursday, January 19, 2023 15:00
East Coast

Why attend?