Evolution of B2B Event Marketing in 2023

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Tuesday, January 24th, 13:30

Marketing leaders in South America, and Mexico are invited to join this virtual roundtable on ‘Evolution of B2B Event Marketing in 2023’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B Event Marketing in 2023

2022 brought about the long-awaited return of in-person events, and with it came a mixed bag of results. Virtual events kept marketing initiatives rolling during the pandemic, but attendees and organisations alike clamoured for face-to-face events. However, what marketers saw were fluctuating attendance rates and unpredictable engagement.

Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types, physical and virtual, large-scale and small-scale. The in-person strategies pre-lockdowns no longer entirely apply, and marketers cannot lean as heavily on virtual events as they did the previous three years. So how can marketing leaders determine the right strategy for today’s audience?

  • What challenges do marketers face in driving retention for virtual and in-person events? 
  • How can companies drive significant lead generation from events?
  • What best practices should marketers adopt to effectively capture ROI and measure success when executing event marketing tactics?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

Head of Partner Marketing for LATAM at Zendesk
Head of Product & Design at Engineering Brasil
Latam Marketing Head at OutSystems
Latin America Marketing Director at Zendesk
Latam Sales Director at Iron Mountain
Director of Marketing at Palo Alto Networks
Product Owner at Stefanini Brasil
Senior Regional Marketing Manager Latin America at Trellix
Marketing and Communication Manager at Prodam
Product Marketing Manager at Stone
Field and Channel Marketing Manager at Tenable
Marketing Manager at Wizeline

For insight on this event, photos and guest interactions, see our post on LinkedIn.

1:30 PM: Introduction by The Ortus Club
1:35 PM: Introduction of participants
1:40 PM: Discussion instigated by the moderator and continued by the group
2:30 PM: End of session

Hosted by The Ortus Club

Event Detail

Tuesday, January 24, 2023 13:30
South America, Mexico

Why attend?