SaaS Marketing leaders in Singapore are invited to join this roundtable luncheon on ‘Evolution of B2B event marketing in 2023’.
An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.
Evolution of B2B event marketing in 2023
2022 brought about the long-awaited return of in-person events, and with it came a mixed bag of results. Virtual events kept marketing initiatives rolling during the pandemic, but attendees and organisations alike clamoured for face-to-face events. However, what marketers saw were fluctuating attendance rates and unpredictable engagement.
Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types, physical and virtual, large-scale and small-scale. The in-person strategies pre-lockdowns no longer entirely apply, and marketers cannot lean as heavily on virtual events as they did the previous three years. So how can marketing leaders determine the right strategy for today’s audience?
Flutes at the National Museum, Singapore – The Sir Henry McCallum Room
93 Stamford Rd, #01-02 National Museum of Singapore, Singapore 178897 | Google Maps
The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.
Attended by:
VP, Asia Pacific at Yellow.ai
Head of Seller Marketing at Amazon
Head of APAC Marketing at Softserve
Head of Product Marketing, CrossX at Appier
Head of Marketing, APJ at Workato
Director of Partnerships APAC at ChannelEngine
Marketing Director, Asia Pacific & Japan at Veeam
Regional Marketing Manager, Asia at Okta
Senior Experiential Marketing Manager, APAC at Shopify
Event Manager, APAC at ION
Marketing Manager, APAC at Apptio
Events Marketing Manager Asia at Contentsquare
Field Marketing Manager at Braze
Customer Marketing Manager at Braze
For insight on this event, photos and guest interactions, see our post on LinkedIn.
12:00 PM: Arrival of guests
12:30 PM: Welcoming and opening address by The Ortus Club
12:40 PM: Discussion instigated by the moderator and continued by the group over lunch
1:45 PM: Discussion brought to a close and guests are encouraged to continue networking
2:30 PM: Guests normally start leaving
Hosted by The Ortus Club
info@ortusclub.com
+1 323 615 2018