The Marketing Leaders’ Luncheon

Friday, February 24th, 12:00 SGT

SaaS Marketing leaders in Singapore are invited to join this roundtable luncheon on ‘Evolution of B2B event marketing in 2023’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B event marketing in 2023

2022 brought about the long-awaited return of in-person events, and with it came a mixed bag of results. Virtual events kept marketing initiatives rolling during the pandemic, but attendees and organisations alike clamoured for face-to-face events. However, what marketers saw were fluctuating attendance rates and unpredictable engagement.

Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types, physical and virtual, large-scale and small-scale. The in-person strategies pre-lockdowns no longer entirely apply, and marketers cannot lean as heavily on virtual events as they did the previous three years. So how can marketing leaders determine the right strategy for today’s audience?

  • What challenges do marketers face in driving retention for virtual and in-person events? 
  • How can companies drive significant lead generation from events?
  • What best practices should marketers adopt to effectively capture ROI and measure success when executing event marketing tactics?

Flutes at the National Museum, SingaporeFlutes at the National Museum, Singapore – The Sir Henry McCallum Room

93 Stamford Rd, #01-02 National Museum of Singapore, Singapore 178897 | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Join SaaS marketers interested in discussing the best practices and strategies necessary for driving optimal results from marketing events in 2023.

Job titles may include CMO, Head of Marketing, VP of Marketing, Director of Marketing, Field Marketing Manager and other marketing professionals.

12:00 PM: Arrival of guests
12:30 PM: Welcoming and opening address by The Ortus Club
12:40 PM: Discussion instigated by the moderator and continued by the group over lunch
1:40 PM: Discussion brought to a close and guests are encouraged to continue networking
2:30 PM: Guests normally start leaving

Hosted by The Ortus Club

Event Detail

Friday, February 24, 2023 12:00
SGT
Singapore

Why attend?