Evolution of B2B event marketing in the Fintech Industry

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Tuesday, March 26th, 10:30 GMT+8

Marketing leaders in APAC are invited to join this virtual roundtable on ‘Evolution of B2B event marketing in the Fintech Industry’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B event marketing in the Fintech Industry

For marketers in the Fintech sector, 2024 presents an opportunity to rethink event marketing strategies in response to the evolving preferences of their audience. With a shift towards more personalised and data-driven approaches, the challenge lies in engaging attendees through methods that are both innovative and relevant. The use of more unique and personal experiences has become increasingly important, enabling marketers to gain insights into attendees’ needs and preferences, thereby crafting the right messaging and offerings that align with their expectations.

In the Fintech industry, where rapid innovation is the norm, integrating sustainability and inclusivity into event planning is not just a trend but a necessity. These values reflect the sector’s commitment to responsible and accessible marketing practices. The question facing industry marketers is how to leverage these insights and values to design events that not only attract but also create meaningful engagement and community among participants. What strategies could be effective in ensuring that events are impactful and resonate with a diverse and dynamic audience?

  • What challenges do marketers face in driving the retention of their target audience and key leads from virtual and in-person events?
  • How can companies drive significant lead generation from events? What strategies are marketers today exploring to make their events effective and impactful?
  • What best practices should marketers adopt to effectively capture ROI and measure success when executing event marketing tactics?

The live mind map

A professional illustrator will be present during this event to capture key points and knowledge-sharing outcomes shared by peers. As you dive deeper into the topic, you’ll see the discussion come to life in a real-time illustration that is shared with guests post-event.

Join leaders interested in exploring innovative strategies and emerging trends that are shaping the future of event marketing in 2024 and beyond.

Job titles may include CMOs, Heads, VPs, Directors of Marketing, Marketing Managers, and other Marketing professionals.

10:30 AM Introduction by The Ortus Club
10:35 AM Introduction of participants
10:45 AM Discussion instigated by the moderator and continued by the group
11:45 AM End of session

Hosted by The Ortus Club