Evolution of B2B event marketing: Infusing AI with authenticity

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Thursday, September 28th, 11:00 GMT+8

Marketing leaders in B2B SaaS Companies in the APAC region are invited to join this virtual roundtable on ‘Evolution of B2B event marketing: Infusing AI with Authenticity’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B event marketing: Infusing AI with Authenticity

As we saw the resurgence of in-person events in 2022, the B2B industry faced its own set of unique challenges and opportunities. Virtual events kept marketing initiatives rolling during the pandemic, but attendees and organisations alike clamoured for face-to-face events. Now, with AI continuing to boom in adoption and implementation across industries, B2B companies are faced with the unprecedented opportunity to capitalise on a ripe market. 

Given this dynamic context, event marketing remains a cornerstone for B2B companies. However, the playbook has changed. The older in-person strategies require reevaluation, and the over-reliance on virtual events needs recalibration, especially as attendees’ preferences continue to evolve and more conversation around AI begin to form.

  • What are the specific challenges and opportunities for B2B marketers in executing marketing events?
  • How can B2B firms drive substantial lead generation from events?
  • What metrics should marketers employ to effectively capture ROI when executing innovative event marketing tactics in the AI domain?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

Chief Marketing Officer at Profectus Group
Chief of ‘All things Marketing’ at Kellton
Senior Marketing Director, APAC at Mimecast
Senior Marketing Manager at Cover Genius
Digital Marketing Manager at IT Convergence
Field Marketing Manager, Australia at SS&C Technologies
Marketing Manager APAC at dotdigital
Senior Executive Marketing at Happiest Minds Technologies
Product Marketing Lead at Tata Elxsi

For insight on this event, photos and guest interactions, see our post on LinkedIn.

11:00 AM: Introduction by The Ortus Club
11:05 AM: Introduction of participants
11:15 AM: Discussion instigated by the moderator and continued by the group
12:00 PM: End of session

Hosted by The Ortus Club

Event Detail

Thursday, September 28, 2023 11:00
Asia Pacific

Why attend?