Evolution of B2B event marketing: Capturing ROI and driving results

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Wednesday, August 23rd, 18:30 EDT

Marketing leaders in New York are invited to join this dinner roundtable on ‘Evolution of B2B event marketing: Capturing ROI and driving results’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B event marketing: Capturing ROI and driving results

The first half of 2023 is coming to a close, and the outlook for the rest of the year and 2024 presents marketers with the unique challenge of refining event strategies while navigating shrinking resources. In today’s economy, companies have had to make difficult budget cuts, and a common target is event marketing.

The internal demand for measurable ROI is rising, and budget approvals for events are increasingly difficult to obtain. Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types. In-house or outsourced, in-person or virtual, intimate or large-scale? These are just some of the factors marketers must consider as they finetune their strategies.

  • What challenges do marketers face in effectively capturing ROI in today’s events? How can effectiveness be proven and leveraged to obtain budgets?
  • How are companies utilising and executing small-scale events today? Are in-house or outsourced events more effective?
  • In what direction is the event marketing landscape headed? In-person or online, small-scale or large? How can marketers find the right mix?

Scarpetta – The Library

88 Madison Ave, New York, NY 10016, United States | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

Chief Operating Officer at Effie Worldwide
VP of Marketing at Cedar
VP of Global Brand and Experience Marketing at Botify
Territory VP at Ventiv Technology
Managing Director at Per Scholas
Sr. Director, B2B Marketing at Cover Genius
Sr. Partner Marketing Manager at Gorgias
Business Operations Manager at Integral Ad Science

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:30 PM Arrival of guests and reception
7:00 PM Welcome by The Ortus Club
7:05 PM Introductions of guests
7:10 PM Short address from The Ortus Club
7:15 PM Discussion instigated by the moderator and continued by the group
7:45 PM Starters served
8:20 PM Discussion brought to a close and guests are encouraged to continue over mains
9:00 PM Dessert

Hosted by The Ortus Club

Event Detail

Wednesday, August 23, 2023 18:30
EDT
New York City

Why attend?