Evolution of B2B Event Marketing in 2023

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Thursday, January 26th, 11:00 CST

Marketing leaders in Texas are invited to join this virtual roundtable on “Evolution of B2B Event Marketing in 2023”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B Event Marketing in 2023

2022 brought about the long-awaited return of in-person events, and with it came a mixed bag of results. Virtual events kept marketing initiatives rolling during the pandemic, but attendees and organisations alike clamoured for face-to-face events. However, what marketers saw were fluctuating attendance rates and unpredictable engagement.

Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types, physical and virtual, large-scale and small-scale. The in-person strategies pre-lockdowns no longer entirely apply, and marketers cannot lean as heavily on virtual events as they did the previous three years. So how can marketing leaders determine the right strategy for today’s audience?

  • What challenges do marketers face in driving retention for virtual and in-person events? 
  • How can companies drive significant lead generation from events?
  • What best practices should marketers adopt to effectively capture ROI and measure success when executing event marketing tactics?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

SVP Marketing, Financial Institution Division at SWBC
VP, Revenue Marketing at Ubicquia
VP, Brand and Marketing Strategy at AIG
Director, Marketing Communications and Brand at ECI Software Solutions
Marketing Director at Thomson Reuters
Marketing Director at Epicor
Senior Field Marketing Manager at Freshworks
Senior ABM & Field Marketing Manager at Pendo
Manager, Global Events at Cybereason
Marketing Specialist at Trend Micro

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:50 AM: Log in of the guests
11:00 AM: Welcome and short address from The Ortus Club
11:05 AM: Introduction of participants

11:15 AM: Discussion instigated by the moderator and continued by the group
12:15 PM: Discussion brought to a close


Co-Founder, CMO | Outranking.io

Natalie Luneva is an enrepreneur, founder, angel investor and growth coach to SaaS founders. She is on a mission to help SaaS companies scale, clarify business priorities, and grow high performance teams. Drawing from her 10+ years of leading companies and growth teams, she helped over 100 companies implement high ROI opportunities, scale their operations, and grow high performance teams.

Natalie is currently working on scaling an AI-powered content platform www.outranking.io and can be found at www.natalieluneva.com

Hosted by The Ortus Club

Event Detail

Thursday, January 26, 2023 11:00

Why attend?