Evolution of B2B Event Marketing in 2023

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Wednesday, January 25th, 11:00 PST

Marketing leaders in the West Coast are invited to join this virtual roundtable on “Evolution of B2B Event Marketing in 2023”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of B2B Event Marketing in 2023

2022 brought about the long-awaited return of in-person events, and with it came a mixed bag of results. Virtual events kept marketing initiatives rolling during the pandemic, but attendees and organisations alike clamoured for face-to-face events. However, what marketers saw were fluctuating attendance rates and unpredictable engagement.

Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types, physical and virtual, large-scale and small-scale. The in-person strategies pre-lockdowns no longer entirely apply, and marketers cannot lean as heavily on virtual events as they did the previous three years. So how can marketing leaders determine the right strategy for today’s audience?

  • What challenges do marketers face in driving retention for virtual and in-person events? 
  • How can companies drive significant lead generation from events?
  • What best practices should marketers adopt to effectively capture ROI and measure success when executing event marketing tactics?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

VP, Demand Generation, Channel, and Field Marketing at Egnyte
Head of Experience and Digital Marketing at Emplifi
Sr. Director of Field and Alliances Marketing – Enterprise at Upwork
NA Regional Marketing Manager at VIAVI
Sr. Marketing Manager at Stibo Systems
Sr. Field Marketing Manager at Alation
Sr. Manager, Field Marketing at Tipalti
Sr. Manager Demand Generation at Demandbase
Sr. Enterprise Marketing Manager at Coursera
Field Marketing Manager at MongoDB
U.S. IoT Partner Marketing Manager at Intel
Marketing Manager, ABM at Upwork
Marketing Manager at Stibo Systems

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:50 AM: Log in of the guests
11:00 AM: Welcome and short address from The Ortus Club
11:05 AM: Introduction of participants

11:15 AM: Discussion instigated by the moderator and continued by the group
12:15 PM: Discussion brought to a close

Hosted by The Ortus Club

Event Detail

Wednesday, January 25, 2023 11:00
West Coast

Why attend?