Evolution of today’s marketer: Generative AI and its rapidly growing impact

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Tuesday, May 16th, 11:00 EST

Marketing leaders in North America are invited to join this virtual roundtable on “Evolution of today’s marketer: Generative AI and its rapidly growing impact”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Evolution of today’s marketer: Generative AI and its rapidly growing impact

Generative AI is revolutionizing the way marketers approach content creation by using machine learning algorithms to generate new content such as text, images, and videos. Companies are using this emerging technology to create chatbots and virtual assistants that can interact with customers in a natural and human-like way, automating customer service and improving overall customer experience. 

Furthermore, generative AI is helping marketers create highly targeted and personalized marketing campaigns by analyzing data on customer behavior and preferences, generating content that resonates with individual customers and increasing the likelihood of conversion. Overall, generative AI is enabling marketers to create content that is more engaging, personalized, and effective, ultimately improving the ROI of their campaigns and initiatives.

  • How can generative AI help marketers personalize their marketing campaigns? What challenges do marketers face?
  • What are some ethical considerations that marketers must take into account when using generative AI in their marketing strategies?
  • In what ways can generative AI be used to improve customer engagement and satisfaction in marketing?

Attended by:

Global Marketing VP at Schneider Electric
Global Director, Applied AI for Marketing, Google Cloud at Google
Sr Director – Industry and Product Marketing at GE Digital
Director of Product Strategy and Marketing Management at Microsoft
Director of Product Marketing at GE Digital
Associate Director Product Marketing – Maintenance & Upgrades at Otis Elevator
Global Marketing Program Manager at Dell Technologies
Group Product Marketing Manager at uber

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:55 AM: Log in of guests
11:00 AM: Welcome from The Ortus Club and short address from Avanade
11:15 AM: Discussion instigated by the moderator and continued by the group
12:00 PM: Discussion brought to a close


Chief Marketing Officer | Avanade

Chief Marketing Officer Ruth Rowan is responsible for Avanade’s overall global marketing strategy, brand and corporate communications. She works closely with teams around the world to support our growth ambitions through building a differentiated brand, value proposition, client experience, demand generation, and engaging external and internal communications.

Ruth has 25 years of experience leading marketing teams across all parts of the technology industry, including cloud, SaaS, security, applications, services and telecommunications. She joined Avanade in February 2022 having previously held senior marketing roles for NTT, Dimension Data and British Telecommunications (BT).

Ruth holds a Master of Human Sciences degree from Oxford University and a Chartered Institute of Marketing (CIM) diploma. She has lived on two continents and traveled extensively throughout her career, which has fostered her love of discovering new places, peoples and cultures. An outdoor enthusiast who enjoys running and walking with her rescue dog, Ruth brings her #growthmindset to her personal and professional life with a passion for continuous learning. During quarantine she took steps to become a certified sommelier.

Hosted by Avanade and Microsoft


Event Detail

Tuesday, May 16, 2023 11:00
North America

Why attend?