Evolving Engagement: AI and Omnichannel Platforms in Conversational Marketing

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Thursday, March 7th, 18:30 CEST

CX, Marketing, and Product leaders in Stockholm are invited to join this roundtable dinner on ‘Evolving Engagement: AI and Omnichannel Platforms in Conversational Marketing’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.

THE TOPIC AT HAND

Evolving Engagement: AI and Omnichannel Platforms in Conversational Marketing

The current and future state of conversational marketing is revolutionising customer engagement through AI-powered omnichannel platforms like WhatsApp, social messaging, voice, and video. These technologies allow for quick, secure strategy launches, connecting with customers on their preferred devices and channels. This approach is proving successful by combining policy and technology in real-world applications. 

Key trends shaping this domain include accelerating transactions, enhancing customer satisfaction, and utilising buyer intent intelligence. These advancements are pivotal in building brand advocacy throughout the customer journey, highlighting the dynamic evolution of conversational marketing and its role in customers’ interactive, personalised engagement. This marks a significant shift towards a more responsive and understanding customer interaction landscape.

  • How do AI-powered omnichannel platforms enhance customer engagement in conversational marketing?
  • What are the key strategies for successfully integrating policy and technology in conversational marketing?
  • What impact do trends like transaction acceleration and buyer intent intelligence have on customer satisfaction and brand advocacy in conversational marketing?

ATTENDED BY:

VP Consumer Journey, Electrolux Group at Electrolux
Global Marketing Operations Director at Electrolux
Chief Marketing Officer at Elite Hotels of Sweden AB
Chief Of Innovation & Future Affairs (incl. Head of AI transformation) at AB Trav och Galopp
Director, Commercialization at Securitas
Head of Brand Design at If Insurance
Head of Growth at Werlabs AB
Product Director at King (presumably the gaming company)
Senior Product Manager at Volvo
Product Manager at Klarna
Product Manager at Spotify
Product Manager Swish Företag at Swedbank
Solution Architect Marketing Automation at SEB
Product Manager at Semantix International AB
Product Manager at Semantix
Product Marketing Manager at Electrolux
Marketing Manager Nordics at Mynewsdesk

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:30 PM Arrival of guests and drink reception
7:00 PM Welcoming and opening address by The Ortus Club
7:10 PM Short introduction by Vonage
7:15 PM Wine tasting
7:45 PM Discussion instigated by the moderator and continued by the group
8:15 PM Appetizers are served
8:45 PM Discussion ends, mains are served
9:15 PM Drinks and networking
9:45 PM End of session

Nobis Hotel, Stockholm

Norrmalmstorg 4, 111 46 Stockholm, Sweden | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Hosted by Vonage

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Your Own Peer Network

Take your seat at the table where industry leaders converge. Before and after our discussions, you’ll have dedicated time to connect with like-minded peers who share your passions. Immerse yourself in a dynamic, collaborative community that fosters innovation and knowledge-sharing. Whether you seek mentorship or professional camaraderie, no man is an island at our events.

Future Insight

Surrounded by elite visionaries, thought leaders, and disruptors, you’ll gain access to insights and emerging trends that extend beyond the horizon. Attending our events allow you an opportunity to not only anticipate change but to actively shape the future of your industry, returning with a strategic edge and a treasure trove of new ideas to elevate your business.

Expert Event Orchestration

Engage in candid, knowledge-rich conversations set against the backdrop of the world’s finest venues. With over 2,000 events since 2016, we are dedicated to professionalism, curating topics, guest lists, and moderators to provide you an unparalleled experience. 

Tailored Discussions

Your engagement is our priority; our renowned, handpicked moderators, adept at crafting immersive discussions, ensure that your time is thoroughly enjoyable and stimulating. Prior to the event, we’ll ask you questions to ensure the discussions are fruitful and aligned with your interests – all you have to do is show up.

Sensory Delight

Delight in meticulously curated three-course meals crafted by maestro chefs. Then take your pick from our curated menu of wines and coffee, all set within an ambiance that not only satisfies your palate but also inspires connections and ideas.

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