Expanding customer lifetime value through personalisation

Expanding customer lifetime value through personalisation

Over the past few years, consumer behaviour has been undergoing a major shift, forcing marketers to reconsider their approach to customer experiences in order to remain relevant and successful. From acquiring customers to fostering brand loyalty and driving long-term growth, the entire marketing landscape has undergone a transformation—personalisation being at the forefront of this change.

In today’s world, customers judge brands based on their digital experiences. This has expanded business potential beyond in-person experiences and has made virtual solutions that offer convenience, connectivity, and productivity critical in exceeding customer expectations of more personalised experiences.

• What current trends are impacting consumer behaviour the most?
• What strategies and tools are helping businesses convert casual app users into loyal customers?
• How can segmentation and personalisation enable long-term growth?