Expanding customer lifetime value through personalisation

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Tuesday, August 15th, 18:30 CST

Ecommerce and Retail Marketing leaders in Bogotá, Colombia are invited to join this roundtable dinner on ‘Expanding customer lifetime value through personalisation’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.

For insight on this event, photos and guest interactions, see our post on LinkedIn.

Expanding customer lifetime value through personalisation

Over the past few years, consumer behaviour has been undergoing a major shift, forcing marketers to reconsider their approach to customer experiences in order to remain relevant and successful. From acquiring customers to fostering brand loyalty and driving long-term growth, the entire marketing landscape has undergone a transformation—personalisation being at the forefront of this change.

In today’s world, customers judge brands based on their digital experiences. This has expanded business potential beyond in-person experiences and has made virtual solutions that offer convenience, connectivity, and productivity critical in exceeding customer expectations of more personalised experiences.

  • What current trends are impacting consumer behaviour the most?
  • What strategies and tools are helping businesses convert casual app users into loyal customers?
  • How can segmentation and personalisation enable long-term growth?

Pajares Salinas – Aragon, Bogotá

Cra 10 #96-8, Bogotá, Colombia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by leaders interested in leveraging personalisation to deliver convenient, connected, and productive digital customer experiences.

Job titles may include CTO, Head/VP/SVP/Director of CRM and Marketing.

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:30 PM: Arrival of guests
7:00 PM: Welcome address by The Ortus Club
7:05 PM: Short introduction by CleverTap
7:10 PM: Discussion instigated by the moderator and continued by the group over dinner
8:10 PM: Discussion brought to a close and guests are encouraged to continue networking
9:30 PM: Guests normally start leaving

Hosted by CleverTap

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Event Detail

Tuesday, August 15, 2023 18:30

Why attend?