Expanding customer lifetime value through personalisation

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Ecommerce and Retail Marketing leaders in Mexico are invited to join this roundtable dinner on ‘Expanding customer lifetime value through personalisation’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Expanding customer lifetime value through personalisation

Over the past few years, consumer behaviour has been undergoing a major shift, forcing marketers to reconsider their approach to customer experiences in order to remain relevant and successful. From acquiring customers to fostering brand loyalty and driving long-term growth, the entire marketing landscape has undergone a transformation—personalisation being at the forefront of this change.

In today’s world, customers judge brands based on their digital experiences. This has expanded business potential beyond in-person experiences and has made virtual solutions that offer convenience, connectivity, and productivity critical in exceeding customer expectations of more personalised experiences.

  • What current trends are impacting consumer behaviour the most?
  • What strategies and tools are helping businesses convert casual app users into loyal customers?
  • How can segmentation and personalisation enable long-term growth?

Saks Polanco

11560 Campos Eliseos, Lamartine 133, Chapultepec Morales, esq, 11560 Ciudad de México, CDMX | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by leaders interested in leveraging personalisation to deliver convenient, connected, and productive digital customer experiences.

Job titles may include CTO, Head/VP/SVP/Director of CRM and Marketing.

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:30 PM: Arrival of guests
7:00 PM: Welcome address by The Ortus Club
7:05 PM: Short introduction by CleverTap
7:10 PM: Discussion instigated by the moderator and continued by the group over dinner
8:10 PM: Discussion brought to a close and guests are encouraged to continue networking
9:30 PM: Guests normally start leaving

Hosted by CleverTap

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Event Detail

Thursday, April 20, 2023 18:30
Mexico City

Why attend?