Expanding customer lifetime value through personalisation

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Ecommerce and Retail Marketing leaders in São Paulo, Brasil are invited to join this roundtable dinner on ‘Expanding customer lifetime value through personalisation’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Expanding customer lifetime value through personalisation

Over the past few years, consumer behaviour has been undergoing a major shift, forcing marketers to reconsider their approach to customer experiences in order to remain relevant and successful. From acquiring customers to fostering brand loyalty and driving long-term growth, the entire marketing landscape has undergone a transformation—personalisation being at the forefront of this change.

In today’s world, customers judge brands based on their digital experiences. This has expanded business potential beyond in-person experiences and has made virtual solutions that offer convenience, connectivity, and productivity critical in exceeding customer expectations of more personalised experiences.

  • What current trends are impacting consumer behaviour the most?
  • What strategies and tools are helping businesses convert casual app users into loyal customers?
  • How can segmentation and personalisation enable long-term growth?

NB Steak

Av. Pres. Juscelino Kubitschek, 816 – Itaim Bibi, São Paulo – SP, 04543-000, Brazil | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

CMO (Chief Marketing Officer) | CSO (Chief Strategy Officer) at WESTWING COMERCIO VAREJISTA LTDA
Head of Marketing, Communications and CRM at Bourbon Hotels & Resorts
Diretor de Produtos Digitais | Head of Product at Leroy Merlin
Head de Marketing at Mundo do Enxoval
Head of IT | IT Executive Manager | System Engineering | IT Business Relationship Management at Serasa Experian
CTO / CIO at Lojas Eskala
Technology Director of Data & Advanced Analitics, Customer Success and Backoffice systems at Via Varejo SA
Chief Marketing & Operations Officer at Livelo Brasil
Head of Marketing & Digital Commerce (Camicado) at Lojas Renner S.A.
Gerente de Operações at Seminovos Movida
Head de Customer Experience at Memed
Senior Vice President of Customer Journey at RecargaPay

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:30 PM: Arrival of guests
7:00 PM: Welcome address by The Ortus Club
7:05 PM: Short introduction by CleverTap
7:10 PM: Discussion instigated by the moderator and continued by the group over dinner
8:10 PM: Discussion brought to a close and guests are encouraged to continue networking
9:30 PM: Guests normally start leaving

Hosted by CleverTap

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Event Detail

Tuesday, March 14, 2023 18:30
BST
São Paulo, Brazil

Why attend?