The expanding role of the payments team in a digital-first world

An exclusive online discussion for senior executives across North America.

The expanding role of the payments team in a digital-first world

From payment method to device type, frequency and even rewards card status – there are many different kinds of payment data. An integrated approach is imperative to making the most out of this available information. Properly classified and curated, these resources can impact lifetime value, customer retention, and cost per customer.

Consumers are more demanding than ever as advances in technology have created a market accustomed to easy access, instantaneous results and end-to-end service. Considering this, how much further will a payments team’s function evolve for organizations to prosper in an ever-changing landscape?

• What value do companies derive from integrating payment data into other parts of their organization?
• How can payments data be leveraged for marketing, retention and product development?
• How can companies shift their internal view of payments from a cost center to a revenue generator?