Exploring as-a-service as the shifting business model for manufacturers

Registration is no longer possible.

Sales Decision-Makers in North America are invited to join this virtual roundtable on “Exploring as-a-service as the shifting business model for manufacturers”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Exploring as-a-service as the shifting business model for manufacturers

As manufacturers confront more competition and decreasing profit margins, innovative business models provide an opportunity to differentiate and add value in customers’ eyes. Sales leaders, in particular, are keen to explore the potential of as-a-service offerings to boost revenue. This “servitization” entails a transformation in value propositions, sales methodologies, and overall operations.

Subscription-based sales has several advantages, but the perceived risks to revenue and client retention, on top of transformational requirements. Changing business models is complex, and determining a safe place to start is key to unlocking the potential. Early adopters have the opportunity to capitalize on a fresh market and set high barriers to competitors. 

  • How can a switch from traditional to subscription-based sales affect bottom lines? 
  • From a manufacturer’s perspective, what are the advantages and concerns of as-a-service models? How can barriers to adoption be overcome?
  • What systems and resources need to be in place to create trusted relationships, manage complexity, and ensure full transparency?

Attended by:

VP, Strategy and Growth at Jacobs
U.S. Head of Smart Infrastructure SaaS Sales at Siemens
Global Sales Director at NSI
Global Ecosystems Sales Director at Microsoft
Regional Sales Director, Business Applications at Microsoft
Director of Sales at GHSP
Director of Sales Operations at Deluxe
Director of Sales at Smith & Nephew
Director, US Outpatient & Federal Healthcare Sales at Abbott Diabetes Care
Director of Sales at Donaldson
Director, Automotive Sales at ArcelorMittal
Sales Director at Avient
Enterprise Sales Director – Financial Services at Microsoft Singapore 

For insight on this event, photos and guest interactions, see our post on LinkedIn.

1:50 PM: Log in of the guests
2:00 PM: Welcome by The Ortus Club and short address from Avanade
2:15 PM: Discussion instigated by the moderator and continued by the group
3:15 PM: End of session

Hosted by Avanade and Microsoft