FinTech of Tomorrow and The Evolution of Online Engagement

Registration is no longer possible.

Marketing and Product leaders in FinTech in the EMEA region are invited to join this virtual roundtable on ‘FinTech of Tomorrow and The Evolution of Online Engagement’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

FinTech of Tomorrow and The Evolution of Online Engagement

As consumer behaviour and preferences trend towards digital, it is becoming increasingly crucial for fintech companies to delight their audience in the digital space. The industry saw massive growth in the past year, with 2021’s global fintech funding skyrocketing to almost twice the 2020 total. As a result, competitors are implementing new ways to set their digital experience apart and acquire more digital-first customers.

Rapid innovations in wealth management, payments, insurance, and other areas have opened up buying options for customers of fintech companies. To win and grow now, it is vital for fintech companies to leverage consumer data and mobile platforms, understand their users better, optimise their engagement across the funnel to meet their user expectations, and communicate human-to-human vs business-to-user.

  • How has fintech marketing evolved in recent years? What are the trends companies should act on to ensure success?
  • What tools and platforms can fintech companies leverage to drive better digital user experience?
  • How can companies execute end-to-end conversion rate optimisation programs? What best practices and technologies can companies adopt?

Attended by:

CEO at Vestinda
CFO/Finance Director at Coface
VP, Strategic Change at Barclays at Barclays
Country Director, Switzerland at Western Union Business Solutions
Director Digital Business at Allianz Asset Management
Principal, Product Management – Direct Clearing Payments at BNY Mellon
Senior Manager at Bearingpoint
Engineering Manager at
Analytics Manager at Klarna

For insight on this event, photos and guest interactions, see our post on LinkedIn.

2:50 PM: Log in of the guests
3:00 PM: Welcome by The Ortus Club and short address from VWO
3:10 PM: Discussion instigated by the moderator and continued by the group
4:00 PM: End of session

Hosted by VWO

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