Name: The future of marketing: from digital to personalized
Start: Wednesday, October 27, 2021 14:00
End: Wednesday, October 27, 2021 15:15
Location: EDT

Registration is no longer possible

Senior marketing and eCommerce leaders in North America are invited to join this virtual roundtable on “The future of marketing: from digital to personalized”. It is a great opportunity to learn about the potential of personalized CX to drive business growth.

The session will explore how to listen to customers, learn their needs, recommend the right products, and deliver personalized, personal eCommerce experiences. Participants will also examine available tools that can help deliver a lightning-fast time to ROI.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between attendees in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a certain number of guests per event.

THE TOPIC

The future of marketing: from digital to personalized

Today’s consumers demand more control over their data, but infinite choices lead them to engage with personalized ads. In addition to changing regulations, this shift in consumer preference has made it abundantly clear that delivering more value across the customer journey will require innovation through respect for consent.

Following the launch of iOS 14.5 and its subsequent updates to data privacy, platform-agnostic experts will play a key role in guiding brands to provide better consumer experiences with contextual advertising. Adapting existing systems will take time, and companies just now building out first-party data are already behind.

How can leaders bridge the gap between privacy and personalization?
What are agencies doing to help organizations understand the industry changes and the importance of first-party data?
What are the best practices for the measurement and the optimization of spend on digital platforms?

WHO IS ATTENDING?

This event is for senior marketeers and eCommerce leaders. Job titles include, but are not limited to: Chief Marketing Officers, Chief Executive Officers, eCommerce Directors, Digital Marketing Managers, eCommerce Managers, eCommerce Merchandising Managers.

THE AGENDA

2:00 pm: Ortus Master of Ceremonies to make introductions
2:05 pm: Short introduction from Automat.ai
2:10 pm: Discussion instigated by the moderator and continued by the group
3:15 pm: End of session

THE HOST

Hosted by Automat.ai

THE TOPIC

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THE AGENDA

THE HOST

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