From insight to action: Creating unique loyalty experiences in CPG

From insight to action: Creating unique loyalty experiences in CPG

Consumer packaged goods (CPG) companies today are increasingly relying on data to develop effective loyalty programs and deliver personalised experiences for their customers. The opportunity to offer value directly to the consumer and drive loyalty in your supply chain has never been more apparent. The bad news is that 62% of CPG industry executives surveyed by Deloitte believe supply chain issues will be ‘quite or extremely challenging in 2023’.

Beyond this though, how can CPG brands avoid defections to own-label products, as consumers chase lower prices? Research shows that 80% of retailers intend to invest in loyalty over the next two years – so there’s potential for CPG brands to work with Retailers, protecting share for both parties. And for brands already in the D2C space, growing online sales while leveraging first-party data will prove powerful loyalty tools.

• How can CPG companies best collect and analyse first-party data to gain insights into customers’ behaviours and preferences?
• What are some key metrics companies can use to measure the effectiveness of their loyalty program and the impact of their data strategy on customer loyalty and retention?
• How can businesses ensure they are collecting and using customer data in a transparent and ethical way, while still delivering value to their customers?