From insight to action: Creating unique loyalty experiences in CPG and retail

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Tuesday, June 20th, 18:30 BST

Retail and CPG leaders in London are invited to join this roundtable dinner on ‘From insight to action: Creating unique loyalty experiences in CPG and retail’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.

From insight to action: Creating unique loyalty experiences in CPG and retail

Companies today are increasingly relying on data to develop effective loyalty programs and deliver personalised experiences for their customers. A survey of more than 1,500 decision-makers revealed that loyalty programs are believed to be the third most significant driver of customer loyalty, only behind product quality and customer service. The same research shows that 56% of consumers are more likely to purchase from a brand with a loyalty program. The opportunity to offer value directly to the consumer and drive loyalty in the supply chain has never been more apparent. 

The bad news is that research also reveals that increased competition and supply chain challenges pose the largest threats in the UK. Beyond this though, how can CPG brands avoid defections to own-label products, as consumers chase lower prices? There’s potential for retailers and CPG companies to work together, protecting share for both parties. And for brands already in the D2C space, growing online sales while leveraging first-party data will prove powerful loyalty tools.

  • How can companies best collect and analyse first-party data to gain insights into customers’ behaviours and preferences?
  • What are some key metrics companies can use to measure the effectiveness of their loyalty program and the impact of their data strategy on customer loyalty and retention?
  • How can businesses ensure they are collecting and using customer data in a transparent and ethical way, while still delivering value to their customers?

Ormer Mayfair Restaurant – Clarges Suite

Flemings Mayfair, 7-12 Half Moon St, 7-12 Half Moon St, London W1J 7BH, United Kingdom | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Join leaders interested in discussing best practices in utilising data to increase customer value and retention, specifically by ways of creating distinct loyalty programs.

Job titles may include CEO, Chief Technology Officer, Chief Marketing Officer, Head of Customer Experience, Head of Marketing, Marketing Director, Head of Technology, Head of Customer Loyalty, Head of CRM, Head of Partnerships, Senior Customer Experience Manager, Senior Marketing Manager, Senior Retention Manager, Senior Loyalty Manager, Operations Manager, CRO Manager, General Manager.

6:30 PM: Arrival of guests
7:00 PM: Welcoming and opening address by The Ortus Club
7:10 PM: Short introduction by the hosts
7:20 PM: Discussion instigated by the moderator and continued by the group
7:50 PM: Appetizers are served
8:20 PM: Discussion ends, mains are served, guests are encouraged to stay and network
9:00 PM: Guests normally start leaving

Hosted by OSF Digital, Salesforce, and Collinson Group

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Event Detail

Tuesday, June 20, 2023 18:30

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